Butter - Guatemala | Statista Market Forecast

Revenue in the Butter market amounts to US$33.74m in 2024. The market is expected to grow annually by 10.30% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$1.84 are generated in 2024.
In the Butter market, volume is expected to amount to 3.29m kg by 2029. The Butter market is expected to show a volume growth of 5.6% in 2025.0.
The average volume per person in the Butter market is expected to amount to 0.13kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market within the Oils & Fats sector in Guatemala is witnessing subdued growth, influenced by factors such as changing consumer preferences, economic constraints, and competition from alternative spreads, which are affecting overall market expansion.

Customer preferences: In Guatemala, consumers are gravitating towards healthier and more versatile alternatives to traditional butter, reflecting a broader trend towards wellness and clean eating. There is a growing interest in plant-based spreads and organic products, especially among younger demographics who prioritize sustainability and health. Additionally, cultural influences are leading to increased experimentation with flavors and textures, prompting manufacturers to innovate and offer diverse options, thereby reshaping the butter market within the Oils & Fats sector.

Trends in the market: In Guatemala, the Butter Market within the Oils & Fats sector is evolving as consumers increasingly seek healthier alternatives, driving demand for plant-based spreads and organic options. This shift is particularly evident among younger consumers who prioritize wellness and sustainability, fostering a market ripe for innovation. As cultural influences inspire diverse flavor profiles and textures, manufacturers are responding by diversifying their product lines. This trend not only signifies a transformation in consumer preferences but also presents opportunities for industry stakeholders to adapt and thrive in a competitive landscape.

Local special circumstances: In Guatemala, the Butter Market within the Oils & Fats sector is uniquely shaped by the country's rich agricultural heritage and diverse culinary traditions. The prevalence of local ingredients, such as avocados and coconuts, fosters a growing interest in plant-based butter alternatives. Additionally, regulatory frameworks promoting organic farming practices are encouraging producers to innovate with healthier options. Cultural celebrations and traditional recipes further influence flavor preferences, making the market dynamic and responsive to both local tastes and global trends, presenting opportunities for growth and differentiation.

Underlying macroeconomic factors: The Butter Market within the Oils & Fats sector in Guatemala is significantly shaped by macroeconomic factors such as agricultural productivity, trade policies, and consumer spending patterns. The country’s economic health, characterized by GDP growth and inflation rates, directly influences disposable income, impacting butter consumption. Additionally, global trends towards healthier eating and sustainability drive demand for both traditional and plant-based butter alternatives. Regulatory frameworks supporting organic agriculture further enhance market dynamics, while fluctuations in commodity prices affect production costs. Together, these factors create a complex environment that shapes consumer preferences and market opportunities.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.