Food - Morocco | Statista Market Forecast

Food - Morocco

Morocco

Highlights

Revenue in the Food market amounts to US$30.63bn in 2024. The market is expected to grow annually by 5.67% (CAGR 2024-2029).
The market's largest segment is the segment Bread & Cereal Products with a market volume of US$5.14bn in 2024.
In global comparison, most revenue is generated China (US$2tn in 2024).
In relation to total population figures, per person revenues of US$801.60 are generated in 2024.
In the Food market, 0.3% of total revenue will be generated through online sales by 2024.
In the Food market, volume is expected to amount to 14.08bn kg by 2029. The Food market is expected to show a volume growth of 4.0% in 2025.0.
The average volume per person in the Food market is expected to amount to 313.90kg in 2024.

Key regions:

Definition:

The food market covers all edible products that are bought and consumed for nutrient-based purposes. The market includes both fresh and processed foods.

Structure:

The market consists of 13 different markets:

The Dairy products & Eggs market covers animal products, such as milk, eggs and products made from mammal’s milk and non-animal products, such as milk substitutes. This market is divided into six subsegments that include milk, milk substitutes, yogurt, cheese, eggs and other dairy products and eggs.
The Meat market covers animal products, such as pork, poultry, and free-from meat products, such as meat substitutes. This market is divided into three submarkets: fresh meat, processed meat, and meat substitutes.
The Fish & Seafood market covers products made from fish and seafood. This market is divided into three submarkets: fresh fish, fresh seafood, and processed fish & seafood.
Fruits & Nuts cover edible fruits and nuts. This market is divided into three submarkets: fresh fruits, processed & frozen fruits, and nuts.
The Vegetables market covers edible plants. This market is divided into two submarkets: fresh vegetables, processed & frozen vegetables.
The Bread & Cereal products market covers baked goods made from dough. Dough is made using flour, water, a leavening agent, and other optional ingredients. This market also covers products made from cereals that are usually used as part of a main meal. This market is divided into five submarkets: bread, pasta, rice, breakfast cereals and other cereal products.
The Oils and Fats market covers both edible oils and fats made from animals and plants. This market is divided into four submarkets: butter, margarine, edible oils, and other oils & fats.
The Sauces and Spices market covers additional ingredients used during the food preparation process and is divided into three submarkets: tomato ketchup, other sauces, and spices & culinary herbs.
The Convenience food market covers prepared food and meals that require little effort to prepare. This market is divided into two subsegments, soups and ready-to-eat meals.
The Spreads and Sweeteners market covers spreads and ingredients added to food or beverages to give it a sweet flavor. This market is divided into two subsegments, spreads and sweeteners.
The Confectionery & Snacks market covers sweet, savory, and salty food. This market is divided into two subsegments, confectionery and snacks.
The Baby food market covers food that is only meant to be consumed by babies and small children.
The Pet food market covers food that is intended for pet use only.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included. The out-of-home revenue data is only shown as a separate box at the market level.

For more information on the displayed data, click the info button on the right side of each box.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Food market in Morocco is experiencing minimal growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online food services. The sub-markets of dairy products, meat, fruits, vegetables, and others play a significant role in the market's overall growth rate. Government policies and economic conditions also impact the market's growth.

Customer preferences: As Morocco's population becomes more health-conscious, there has been a noticeable increase in demand for organic and locally-grown produce. Consumers are also gravitating towards healthier options, such as gluten-free and plant-based products. This shift is driven by a growing awareness of the benefits of a balanced and nutritious diet, as well as a desire to support sustainable and ethical food production practices. Additionally, the rise of e-commerce platforms and online grocery shopping has made it easier for consumers to access a wider variety of healthy food options.

Trends in the market: In Morocco, The Food market is experiencing a surge in online food delivery services, with major players like Jumia Food and Glovo expanding their presence in the country. Additionally, there is a growing trend of using mobile apps to order groceries and meal kits, providing convenience and safety during the pandemic. This trend is expected to continue as more people embrace digital solutions for their food needs. For industry stakeholders, this presents an opportunity to tap into the growing demand for online food services and cater to the evolving needs of consumers. However, it also poses a challenge for traditional brick-and-mortar businesses to adapt and compete in the digital sphere. Overall, the trajectory of these trends suggests a shift towards a more digitalized food market in Morocco, with implications for both consumers and industry players.

Local special circumstances: In Morocco, The Food market is heavily influenced by the country's diverse and vibrant culinary culture. The market is shaped by the availability of locally sourced ingredients, including spices, vegetables, and meats, as well as traditional cooking methods and recipes. Additionally, the government's support for promoting and preserving Moroccan cuisine has led to a thriving food industry, with a wide range of street vendors, restaurants, and food markets catering to both locals and tourists. Furthermore, the country's strategic location and trading history have also played a significant role in the development of The Food market, with influences from Mediterranean, Arab, and African cuisines.

Underlying macroeconomic factors: The Food market in Morocco is also impacted by macroeconomic factors such as consumer spending, government policies, and economic stability. As the country continues to experience economic growth and stability, there is an increase in consumer purchasing power, leading to higher demand for food products. In addition, government initiatives to promote agriculture and food production have also contributed to the growth of the market. However, challenges such as rising inflation and fluctuating exchange rates can have a negative impact on the market and consumer purchasing behavior. Furthermore, global economic trends, such as changes in trade policies and the impact of the COVID-19 pandemic, can also affect the performance of The Food market in Morocco.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.