Meat - Tunisia | Statista Market Forecast

Revenue in the Meat market amounts to US$1.21bn in 2024. The market is expected to grow annually by 7.56% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$95.87 are generated in 2024.
In the Meat market, volume is expected to amount to 146.50m kg by 2029. The Meat market is expected to show a volume growth of 2.0% in 2025.0.
The average volume per person in the Meat market is expected to amount to 10.7kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh Meat
Processed Meat
Meat Substitutes

Meat-based ready-to-eat meals
Out-of-home consumption

The Meat Market in Tunisia is experiencing minimal growth due to factors such as limited consumer awareness of alternative protein sources and traditional preferences for fresh meat. The sub-markets of Fresh Meat, Processed Meat, and Meat Substitutes are all impacted by this trend, with a slow adoption of digital technologies hindering the market's overall growth rate. However, with increasing health awareness and convenience offered by online services, the market is expected to see gradual growth in the future.

Customer preferences: As health and wellness awareness continue to rise, consumers in Tunisia are opting for healthier and more sustainable options in the Meat Market within The Food market. This trend is driven by a growing concern for ethical and sustainable production, as well as a desire for healthier and more environmentally friendly food choices. Additionally, there is a shift towards plant-based and alternative protein sources, as well as an increase in demand for locally sourced and organic meats. These preferences are influenced by cultural values and a desire for more natural and transparent food options in response to changing lifestyles.

Trends in the market: In Tunisia, the Meat Market within The Food market is experiencing a shift towards more sustainable and ethical meat production. This trend is driven by consumer demand for ethically-sourced and environmentally-friendly products. As a result, there is a growing presence of organic and grass-fed meat options in the market. Additionally, there is a rising trend of locally-sourced meat, as consumers prioritize supporting local farmers and reducing carbon emissions from transportation. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need for investment in sustainable production practices.

Local special circumstances: In Tunisia, the Meat Market within The Food market is heavily influenced by the country's geographical location and cultural preferences. As a North African country with a mix of Arab, Berber, and European influences, Tunisian cuisine places a strong emphasis on meat dishes such as lamb, beef, and chicken. Additionally, the Tunisian government's regulations on food imports and exports have a significant impact on the availability and pricing of meats in the local market. This unique combination of factors contributes to the demand for meat in Tunisia and shapes the dynamics of the Meat Market within The Food market.

Underlying macroeconomic factors: The Meat Market within The Food market in Tunisia is affected by various macroeconomic factors. One of the key factors is the country's economic growth, which impacts the overall purchasing power of consumers. As a developing country, Tunisia has experienced steady economic growth, leading to an increase in disposable income and consumer spending. This has positively influenced the demand for meat products in the country. Additionally, government policies and regulations related to food safety and animal welfare also play a crucial role in shaping the market. A shift towards healthier and sustainable food options has resulted in increased demand for organic and grass-fed meat products. Furthermore, the country's growing tourism industry has also had a significant impact on the meat market, as the influx of international tourists has increased the demand for high-quality and diverse meat products. Overall, the macroeconomic factors in Tunisia, such as economic growth, consumer preferences, and tourism, have a direct influence on the performance of the Meat Market within The Food market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.