Meat - Morocco | Statista Market Forecast

Revenue in the Meat market amounts to US$4.88bn in 2024. The market is expected to grow annually by 5.15% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$127.60 are generated in 2024.
In the Meat market, volume is expected to amount to 735.40m kg by 2029. The Meat market is expected to show a volume growth of 3.0% in 2025.0.
The average volume per person in the Meat market is expected to amount to 17.0kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh Meat
Processed Meat
Meat Substitutes

Meat-based ready-to-eat meals
Out-of-home consumption

The Meat Market in Morocco is experiencing minimal growth, influenced by factors such as increasing demand for fresh and processed meat, health consciousness among consumers, and the emergence of meat substitutes. However, challenges such as supply chain disruptions and price fluctuations may be impacting the market's growth rate.

Customer preferences: As Moroccan consumers become more health-conscious, there is a growing demand for organic and ethically-sourced meat products in the Meat Market within The Food market. Additionally, there has been a shift towards plant-based alternatives, reflecting a global trend towards flexitarian diets. This trend is driven by concerns for personal health, animal welfare, and environmental sustainability. As a result, there has been an increase in the availability and variety of vegetarian and vegan options in the market.

Trends in the market: In Morocco, the Meat Market within The Food market is experiencing a shift towards more sustainable and ethical practices. Consumers are increasingly demanding locally-sourced, organic, and grass-fed meat products. This trend is driven by concerns over animal welfare, environmental impact, and health benefits. As a result, industry stakeholders are investing in sustainable farming methods and implementing transparent supply chains. This trend is expected to continue, with potential implications for the market such as increased competition and the need for innovative marketing strategies to cater to conscious consumers.

Local special circumstances: In Morocco, the Meat Market within The Food market is heavily influenced by the country's rich culinary traditions and cultural preferences. The use of traditional spices and cooking methods in meat preparation is a significant differentiating factor, catering to the local taste preferences. Additionally, the government's strict regulations on meat imports and production ensure high-quality and safe meat products for consumers. This unique blend of cultural and regulatory factors shapes the dynamics of the Meat Market, making it a vital component of Morocco's overall food market.

Underlying macroeconomic factors: The Meat Market within The Food market in Morocco is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The market is highly dependent on the overall economic performance of the country, with factors such as GDP growth, inflation rates, and unemployment rates affecting consumer spending and demand for meat products. Furthermore, government policies and regulations, as well as investment in the food industry, play a significant role in shaping the market's growth and development. Additionally, the increasing focus on health and wellness, particularly in the wake of the COVID-19 pandemic, has also impacted the meat market, with consumers seeking healthier and more sustainable options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.