Meat Substitutes - Nordics

Nordics

Highlights

Revenue in the Meat Substitutes market amounts to US$261.50m in 2024. The market is expected to grow annually by 9.10% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$9.32 are generated in 2024.
In the Meat Substitutes market, volume is expected to amount to 19.83m kg by 2029. The Meat Substitutes market is expected to show a volume growth of 7.7% in 2025.0.
The average volume per person in the Meat Substitutes market is expected to amount to 0.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Meat Substitutes Market in the Nordics is experiencing subdued growth due to factors such as consumer preferences for traditional meat products and lack of awareness about meat substitutes. Despite this, the market is expected to grow steadily in the coming years as more consumers prioritize health and sustainability in their food choices.

Customer preferences: As consumers become more health-conscious, there is a growing demand for plant-based meat substitutes in the Nordics. This trend is fueled by the region's strong sustainability values and the rise of flexitarian and vegan diets. With a focus on natural and organic options, consumers are also seeking innovative and tasty alternatives to traditional meat products. This shift in preferences is also influenced by the increasing awareness of the environmental and health impact of meat consumption, leading to a rise in plant-based options in the market.

Trends in the market: In the Nordics, the Meat Substitutes market is seeing a surge in demand as consumers become more health-conscious and environmentally aware. This trend is driven by the rise of flexitarianism and veganism, with an increasing number of people looking for plant-based alternatives to meat. Additionally, there is a growing trend towards clean label products, with consumers seeking out natural and organic ingredients. These trends are expected to continue, presenting opportunities for industry stakeholders to innovate and capitalize on the growing demand for sustainable and healthy meat substitutes.

Local special circumstances: In the Nordics, the Meat Substitutes market is driven by the region's strong emphasis on sustainability and health-conscious consumer preferences. With a high number of vegetarians and flexitarians, the demand for plant-based protein alternatives has grown significantly. Additionally, strict regulations on food labeling and animal welfare have also influenced the market, leading to the introduction of innovative and high-quality meat substitutes. The region's strong focus on eco-friendly and ethical practices has also encouraged the development of locally-sourced and organic meat substitutes.

Underlying macroeconomic factors: The Meat Substitutes Market of the Meat Market within The Food market is heavily influenced by macroeconomic factors such as consumer trends, government regulations, and investment in sustainable food solutions. Countries with a strong focus on sustainability and health-conscious consumers are experiencing a higher demand for meat substitutes, leading to market growth. Additionally, government initiatives promoting plant-based diets and reducing meat consumption are also driving the market. Economic stability and favorable investment climate also play a crucial role in attracting investments in the meat substitutes market, leading to further growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.