Meat Substitutes - Morocco

Morocco

Highlights

Revenue in the Meat Substitutes market amounts to US$4.58m in 2024. The market is expected to grow annually by 11.90% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$0.12 are generated in 2024.
In the Meat Substitutes market, volume is expected to amount to 341.60k kg by 2029. The Meat Substitutes market is expected to show a volume growth of 11.3% in 2025.0.
The average volume per person in the Meat Substitutes market is expected to amount to 0.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The meat substitutes market in Morocco is seeing slow growth due to factors such as limited consumer awareness and preference for traditional meat-based diets. Despite the potential of digital technologies, online health services have not yet gained significant traction in the country.

Customer preferences: As more consumers in Morocco become health-conscious and environmentally aware, there has been a noticeable increase in demand for plant-based meat substitutes. This trend is fueled by cultural preferences for vegetarian and vegan diets, as well as concerns about the impact of meat production on the environment. Additionally, the growing popularity of Western-style diets and a rising middle class are also contributing to the demand for meat alternatives. These factors have led to a shift towards more sustainable and ethical food choices among Moroccan consumers.

Trends in the market: In Morocco, the Meat Substitutes Market within the Meat Market is seeing a significant increase in demand due to the growing awareness of health and environmental benefits of plant-based proteins. This trend is expected to continue with the rising popularity of vegetarianism and veganism. Additionally, the market is witnessing a shift towards more diverse and innovative products, such as plant-based burgers, sausages, and meatballs. This presents opportunities for industry stakeholders to expand their product offerings and cater to a wider consumer base. Furthermore, the rise of e-commerce and online grocery shopping in the country is providing a new avenue for meat substitutes to reach consumers. As such, companies in the Meat Substitutes Market should consider investing in digital platforms to reach and engage with consumers in a more efficient and convenient manner.

Local special circumstances: In Morocco, the Meat Substitutes Market of the Meat Market within The Food market is influenced by the country's cultural and religious practices. As a predominantly Muslim country, there is a growing demand for halal-certified meat substitutes, creating a unique niche market. Additionally, the country's geographical location and climate make it conducive for plant-based protein sources, such as legumes and grains, to be used as meat substitutes. The government's initiatives to promote healthier food options and reduce meat consumption also play a significant role in driving the growth of the Meat Substitutes Market in Morocco.

Underlying macroeconomic factors: The Meat Substitutes Market of the Meat Market within The Food market is also affected by macroeconomic factors. With the growing global trend towards sustainable and healthier food options, the demand for meat substitutes is increasing. This is further supported by national policies promoting plant-based diets and reducing meat consumption. Additionally, the current economic downturn has led to a shift towards affordable and environmentally friendly food options, further driving the growth of the meat substitutes market. Furthermore, government investments in research and development of alternative protein sources are expected to boost market growth in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.