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Meat Substitutes - Jordan

Jordan
  • Revenue in the Meat Substitutes market amounts to US$3.10m in 2024. The market is expected to grow annually by 13.80% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$2bn in 2024).
  • In relation to total population figures, per person revenues of US$0.27 are generated in 2024.
  • In the Meat Substitutes market, volume is expected to amount to 305.10k kg by 2029. The Meat Substitutes market is expected to show a volume growth of 16.7% in 2025.0.
  • The average volume per person in the Meat Substitutes market is expected to amount to 0.0kg in 2024.

Definition:

The Meat Substitutes market covers all types of meat-like products that approximate certain aesthetic qualities (primarily texture, flavor, and appearance) or chemical characteristics of a specific meat. The Meat Substitutes market includes plant-based meat and vegetarian meat. Plant-based meat includes meat made from plants, such as soybeans (and other legumes), wheat gluten, lentils, tofu, yuba, tempeh, and a variety of nuts. Vegetarian meat contains non-vegan ingredients, such as egg and dairy. Examples of meat substitutes included in this segment are plant-based and vegetarian meat in the form of nuggets, minced meat, burger patties, sausages, and the like.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Plant-based meat, Plant-based Steak
  • Vegetarian meat
  • Plant-based burger patties (e.g Beyond burger patties, Impossible burger patties)
  • Plant-based sausages (e.g. Beyond sausage)
  • Plant-based meatballs, Plant-based bacon
  • Plant-based nuggets and tenders
  • Plant-based deli slices

Out-Of-Scope

  • Animal cell-based meat
  • Insect-based meat
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Meat Substitutes Market in Jordan has been experiencing steady growth, driven by factors such as the rising demand for healthier food options, increasing health consciousness among consumers, and the convenience of meat alternatives. This mild growth rate is impacted by the growing trend of plant-based diets and the increasing availability of meat substitutes in the market.

Customer preferences:
With the rise of health and environmental awareness, consumers in Jordan are increasingly turning to plant-based meat substitutes as a healthier and more sustainable alternative to traditional meat products. This trend is further fueled by the country's growing vegetarian and vegan population, as well as a shift towards healthier and more ethical food choices. As a result, the demand for meat substitutes is expected to continue rising in the coming years, with a particular focus on locally-sourced and natural options.

Trends in the market:
In Jordan, the Meat Substitutes Market is seeing a rise in demand for plant-based products due to increasing health consciousness and ethical concerns over meat consumption. This trend is expected to continue as consumers become more aware of the environmental impact of meat production. As a result, companies are investing in research and development to improve the taste and texture of these products, making them more appealing to consumers. This shift towards alternative protein sources has significant implications for industry stakeholders, including meat producers who may need to adapt their strategies to remain competitive. Additionally, the availability and affordability of meat substitutes could also impact The Food market as a whole, potentially leading to a shift in consumer preferences and purchasing behavior.

Local special circumstances:
In Jordan, the Meat Substitutes Market is driven by the increasing demand for healthy and ethical food options, as well as the growing trend of veganism and vegetarianism. The country's religious and cultural values, as well as its limited resources for meat production, have contributed to the popularity of meat substitutes. Additionally, the government's efforts to promote sustainable and environmentally friendly practices have also played a role in the market's growth. These unique factors have shaped the dynamics of the Meat Substitutes Market in Jordan, setting it apart from other markets in the region.

Underlying macroeconomic factors:
The Meat Substitutes Market in Jordan is largely influenced by macroeconomic factors such as the country's economic stability, consumer spending habits, and government policies. With a stable and growing economy, Jordan has seen an increase in disposable income and improved living standards, leading to a rise in demand for healthy and sustainable food options. Additionally, the government's efforts to promote a healthy lifestyle and reduce meat consumption through initiatives and subsidies have also contributed to the growth of the Meat Substitutes Market in the country. Furthermore, the global trend towards plant-based diets and the increasing concerns over the environmental impact of meat production are also driving the demand for meat substitutes in Jordan.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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