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Meat Substitutes - Central & Western Europe

Central & Western Europe
  • Revenue in the Meat Substitutes market amounts to US$2.52bn in 2024. The market is expected to grow annually by 8.11% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$2bn in 2024).
  • In relation to total population figures, per person revenues of US$7.50 are generated in 2024.
  • In the Meat Substitutes market, volume is expected to amount to 216.50m kg by 2029. The Meat Substitutes market is expected to show a volume growth of 6.0% in 2025.0.
  • The average volume per person in the Meat Substitutes market is expected to amount to 0.5kg in 2024.

Definition:

The Meat Substitutes market covers all types of meat-like products that approximate certain aesthetic qualities (primarily texture, flavor, and appearance) or chemical characteristics of a specific meat. The Meat Substitutes market includes plant-based meat and vegetarian meat. Plant-based meat includes meat made from plants, such as soybeans (and other legumes), wheat gluten, lentils, tofu, yuba, tempeh, and a variety of nuts. Vegetarian meat contains non-vegan ingredients, such as egg and dairy. Examples of meat substitutes included in this segment are plant-based and vegetarian meat in the form of nuggets, minced meat, burger patties, sausages, and the like.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Plant-based meat, Plant-based Steak
  • Vegetarian meat
  • Plant-based burger patties (e.g Beyond burger patties, Impossible burger patties)
  • Plant-based sausages (e.g. Beyond sausage)
  • Plant-based meatballs, Plant-based bacon
  • Plant-based nuggets and tenders
  • Plant-based deli slices

Out-Of-Scope

  • Animal cell-based meat
  • Insect-based meat
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Meat Substitutes Market in Central & Western Europe is experiencing minimal growth, impacted by factors such as consumer preference for traditional meat products and limited availability of plant-based options. However, with increasing health consciousness and technological advancements, the market is expected to see a gradual rise in demand for alternative protein sources.

Customer preferences:
As consumers become more health-conscious and environmentally aware, there is a growing demand for plant-based meat substitutes in Central & Western Europe. This trend is driven by a desire for healthier and more sustainable food options, as well as a rise in flexitarian and vegetarian diets. Additionally, the increasing availability and variety of meat alternatives, such as tofu and plant-based burgers, are contributing to the growth of the meat substitutes market. This shift towards plant-based proteins is also influenced by cultural beliefs and ethical considerations surrounding animal welfare and the environmental impact of meat production.

Trends in the market:
In Central & Western Europe, the Meat Substitutes Market within The Food market is experiencing a surge in demand due to the growing trend of plant-based diets and concerns over the environmental impact of traditional meat production. This trend is expected to continue as consumers become more health-conscious and environmentally aware. As a result, major industry players are investing in research and development to improve the taste and texture of meat substitutes, making them more appealing to consumers. This could potentially lead to a shift in the traditional meat market and create opportunities for new entrants in the meat substitutes market. Additionally, the increasing availability of meat substitutes in mainstream supermarkets and restaurants is further driving the growth of this market.

Local special circumstances:
In Central and Western Europe, the Meat Substitutes Market within the Meat Market is driven by the increasing demand for plant-based protein options among health-conscious consumers. This trend is influenced by the region's cultural emphasis on sustainability and animal welfare, as well as strict regulatory standards on food labeling and safety. Furthermore, the affluent and well-educated population in these countries has a high awareness of the environmental impact of meat production, leading to a growing interest in alternative protein sources. These factors contribute to the growth of the Meat Substitutes Market in Central and Western Europe.

Underlying macroeconomic factors:
The growth of the Meat Substitutes Market in Central & Western Europe is also influenced by macroeconomic factors such as changing consumer preferences, increasing awareness about health and sustainability, and government initiatives promoting plant-based diets. Countries with strong economic growth and favorable regulatory environments for plant-based products are experiencing faster market growth compared to regions with economic challenges and limited support for alternative protein sources. Additionally, the rising concerns about animal welfare and environmental sustainability are driving the demand for meat substitutes in this region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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