Meat - Jordan | Statista Market Forecast

Revenue in the Meat market amounts to US$2.44bn in 2024. The market is expected to grow annually by 5.50% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$214.60 are generated in 2024.
In the Meat market, volume is expected to amount to 322.00m kg by 2029. The Meat market is expected to show a volume growth of 3.6% in 2025.0.
The average volume per person in the Meat market is expected to amount to 24.3kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh Meat
Processed Meat
Meat Substitutes

Meat-based ready-to-eat meals
Out-of-home consumption

The Meat Market in Jordan has seen a slow growth rate due to factors such as fluctuating consumer demand, increasing competition among sub-markets, and limitations in supply chain infrastructure. Despite this, the market is expected to see some growth in the coming years, driven by a growing population and increasing consumer preference for healthier protein options. However, challenges such as rising prices of raw materials and strict regulations may impact the market's growth.

Customer preferences: As the Jordanian market becomes more affluent, there has been a noticeable increase in demand for premium and high-quality meat products. This shift towards premiumization can be attributed to the rising disposable income levels and changing dietary preferences, with consumers now seeking healthier and more sustainable meat options. Additionally, there has been a growing trend towards locally-sourced and organic meats, driven by a desire for transparency and ethical consumption. This has also led to a rise in specialty butcher shops and artisanal meat producers, catering to the evolving tastes of consumers.

Trends in the market: In Jordan, the Meat Market within The Food market is experiencing a shift towards healthier and more sustainable options. There is a growing demand for organic, grass-fed, and hormone-free meat products. This trend is driven by increased awareness of the health and environmental benefits of such products. It is also influenced by the rise of ethical and conscious consumerism. As a result, industry stakeholders are investing in sustainable and ethical practices, such as free-range farming and transparent supply chains. This trend is expected to continue, with potential implications for the market including higher prices for premium products and a need for innovation to meet consumer demands.

Local special circumstances: In Jordan, the Meat Market within The Food market is heavily influenced by cultural and religious factors. The country has a large Muslim population, which prohibits the consumption of pork. This has led to a high demand for Halal meat in Jordan, which is meat that is prepared according to Islamic dietary laws. Additionally, the country's geographical location in the Middle East has also influenced the types of meat available in the market, with lamb and chicken being the most popular. Furthermore, the government plays a role in regulating the import and export of meat, ensuring that it meets Halal standards. This has created a unique market dynamic in Jordan, with a focus on Halal meat and limited options for non-Halal meats.

Underlying macroeconomic factors: The Meat Market within The Food market in Jordan is affected by various macroeconomic factors, including global economic trends, national economic health, fiscal policies, and other financial indicators. For instance, the growing demand for meat products in the country is driven by the increasing population and rising disposable income. However, the market is also influenced by factors such as inflation, exchange rates, and government regulations, which can impact prices, supply, and demand. Additionally, the rising awareness of health and environmental concerns is shifting consumer preferences towards organic and locally sourced meat, presenting opportunities for market growth. Furthermore, the country's efforts to improve food security and reduce dependence on imports are expected to drive investments in the domestic meat industry, contributing to its overall development.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.