Fresh Meat - Nordics

Nordics

Highlights

Revenue in the Fresh Meat market amounts to US$12.46bn in 2024. The market is expected to grow annually by 5.50% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$444.10 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 926.30m kg by 2029. The Fresh Meat market is expected to show a volume growth of 4.3% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 27.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat Market in the Nordics is experiencing minimal growth due to factors such as increased consumer health awareness, convenience of online services, and adoption of digital technologies. The sub-markets of Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat all contribute to this trend.

Customer preferences: Consumer preferences in the Nordics are shifting towards sustainable and ethical choices, particularly in the Fresh Meat Market within the Meat Market of The Food market. There is a growing demand for locally-sourced and organic meat products, as well as for alternative protein options such as plant-based and lab-grown meats. This trend is driven by a strong cultural emphasis on environmentalism and animal welfare, as well as a desire for healthier and more diverse food options. Additionally, there is a growing trend towards online grocery shopping and home delivery services, as consumers seek convenient and contactless ways to purchase their food. These shifts are likely to continue shaping the Fresh Meat Market in the Nordics, with consumers increasingly seeking transparency and sustainability from their food choices.

Trends in the market: In the Nordics, the Fresh Meat market is seeing a rise in demand for organic and sustainable options, as consumers become more conscious about their food choices. This trend is expected to continue as more consumers prioritize health and sustainability. Additionally, there is a growing trend towards plant-based meat alternatives, with companies investing in research and development to create more realistic options. These trends have significant implications for industry stakeholders, as they must adapt to changing consumer preferences and invest in innovative products to remain competitive in the market.

Local special circumstances: In the Nordics, the Fresh Meat market is heavily influenced by the region's strong emphasis on sustainability and animal welfare. This has led to the rise of organic and free-range meat products, along with strict regulations on antibiotics and hormones used in farming. Additionally, the popularity of traditional Nordic cuisine and the demand for high-quality, locally-sourced meat has further shaped the market. In contrast, other markets may prioritize cost and convenience, resulting in different market dynamics.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in the Nordics is heavily influenced by macroeconomic factors such as consumer spending power, trade policies, and government regulations. The region's strong economic health and high disposable income levels have contributed to the growth of the market, as consumers are willing to pay a premium for high-quality, sustainably-sourced meat products. Moreover, the region's favorable trade policies and support for sustainable agriculture have enabled the market players to expand their operations and access new markets. Additionally, government initiatives promoting healthy and sustainable food consumption have also played a crucial role in driving the demand for fresh meat in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.