Fresh Meat - Myanmar

Myanmar

Highlights

Revenue in the Fresh Meat market amounts to US$3.45bn in 2024. The market is expected to grow annually by 14.48% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$62.80 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 480.50m kg by 2029. The Fresh Meat market is expected to show a volume growth of 7.3% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 6.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat market in Myanmar is experiencing mild growth, fueled by factors such as increasing consumer awareness of health and convenience, as well as the adoption of digital technologies in the Meat Market within The Food market. The market's sub-markets of Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat all contribute to this growth rate. However, challenges such as limited infrastructure and supply chain issues may impact the overall market's growth rate.

Customer preferences: With the rise of health-consciousness in Myanmar, the Fresh Meat Market of the Meat Market within The Food market is witnessing a growing demand for organic and locally-sourced meat products. This trend is driven by the increasing awareness of the health benefits of consuming natural and sustainable food options. In addition, there is a growing preference for meat products that are free from antibiotics and hormones, reflecting a shift towards healthier and cleaner eating habits among consumers. As a result, there is a rising demand for transparent and ethical meat production practices, highlighting the importance of sustainability and animal welfare in the meat industry.

Trends in the market: In Myanmar, there is a growing demand for fresh, locally-sourced meat products, leading to an increase in the number of small-scale meat markets. At the same time, there is a shift towards more sustainable and ethical meat production, with consumers seeking out organic and free-range options. This trend is expected to continue, with more consumers becoming conscious of the environmental and health impacts of conventional meat production. For industry stakeholders, this presents an opportunity to tap into the growing market for sustainable meat options and adapt their production and marketing strategies accordingly.

Local special circumstances: In Myanmar, the Fresh Meat Market within The Food market is heavily influenced by the country's cultural and religious beliefs. The majority of the population practices Buddhism, which prohibits the consumption of beef and pork. This has led to a higher demand for chicken and seafood in the market. Additionally, Myanmar's geographical location, with access to rivers and coastal areas, has resulted in a thriving seafood industry and a variety of fresh fish options in the Fresh Meat Market. Government regulations also play a significant role, with strict import restrictions on meat products leading to a strong domestic market for locally sourced meat. These unique factors shape the market dynamics of the Fresh Meat Market in Myanmar, making it distinct from other markets.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Myanmar is influenced by various macroeconomic factors. These include global economic trends, such as the increasing demand for meat products in developing countries, which is driving growth in the market. The national economic health in Myanmar, with its rapidly growing population and increasing disposable income, is also contributing to the growth of the market. Additionally, fiscal policies, such as government support for agricultural development and export promotion, are positively impacting the market. Other relevant financial indicators, such as consumer spending and inflation rates, also play a role in shaping the performance of the Fresh Meat Market in Myanmar.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.