Fresh Meat - Morocco

Morocco

Highlights

Revenue in the Fresh Meat market amounts to US$3.32bn in 2024. The market is expected to grow annually by 5.88% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$86.98 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 461.90m kg by 2029. The Fresh Meat market is expected to show a volume growth of 4.3% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 10.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat market in Morocco has been experiencing moderate growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online meat purchasing. This growth rate is impacted by challenges such as fluctuating prices and competition from alternative protein sources.

Customer preferences: As consumers in Morocco become more health-conscious, there has been a notable increase in demand for fresh and organic meat products. This trend is driven by a growing awareness of the importance of quality and sustainability in food choices. Additionally, there has been a shift towards online and contactless shopping, with many customers opting for home delivery services for their meat purchases. This is fueled by the convenience and safety offered by these services, especially during the ongoing COVID-19 pandemic.

Trends in the market: In Morocco, the Fresh Meat Market within the Meat Market of The Food market is experiencing a shift towards more sustainable and ethical practices. Consumers are becoming more conscious of the environmental impact of meat production and are demanding locally-sourced, organic, and free-range options. This trend is expected to continue as consumers become more health-conscious and prioritize animal welfare. This presents opportunities for industry stakeholders to adapt their production methods and offerings to meet the changing consumer demands. Additionally, there is a growing trend towards online meat delivery services, providing convenience for consumers and opening up new distribution channels for suppliers. This trend is expected to continue as e-commerce continues to grow in popularity in Morocco.

Local special circumstances: In Morocco, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the country's cultural and religious traditions. The majority of the population follows a halal diet, which requires strict adherence to Islamic dietary laws. This has led to a strong demand for halal-certified meat products, creating a niche market for suppliers. Additionally, the country's geographic location and climate play a role in the types of meat available, with lamb and beef being the most popular options. These unique factors greatly impact the competition and pricing strategies in the Fresh Meat Market in Morocco.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Morocco is heavily influenced by macroeconomic factors such as changes in consumer demand, government policies, and global economic trends. The country's overall economic health, including its GDP, inflation rates, and unemployment levels, play a significant role in determining the purchasing power of consumers and their willingness to spend on fresh meat products. Additionally, fiscal policies, such as import/export tariffs and subsidies, can impact the cost of production and distribution, ultimately affecting market prices and competitiveness. Moreover, factors such as population growth, urbanization, and income levels can also shape the demand for fresh meat products in Morocco.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.