Fresh Meat - Eastern Africa

Eastern Africa

Highlights

Revenue in the Fresh Meat market amounts to US$24.97bn in 2024. The market is expected to grow annually by 13.47% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$54.41 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 4.01bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 7.5% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 6.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat market in Eastern Africa has seen a steady growth rate, influenced by factors such as the increasing demand for high-quality proteins, changing consumer preferences, and the convenience of online meat shopping. The sub-markets of Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat all contribute to the overall market growth. As the region becomes more health-conscious, there is a growing awareness of the benefits of consuming fresh, locally-sourced meat. This trend, combined with the convenience and accessibility of online meat services, is driving the market's mild growth in Eastern Africa.

Customer preferences: Consumers in the Fresh Meat Market of the Meat Market within The Food market are showing a growing interest in sustainable and ethically-sourced meat products. This is driven by a rising awareness of environmental and animal welfare concerns. As a result, there has been an increase in demand for organic and free-range meat options. Additionally, there is a growing preference for locally-sourced meat, reflecting a desire to support small-scale farmers and reduce carbon footprint. This trend is expected to continue as consumers become more conscious of the impact of their food choices on the environment.

Trends in the market: In Eastern Africa, the Fresh Meat Market of the Meat Market within The Food market is experiencing a surge in demand for organic and grass-fed meat products, as consumers become more health-conscious and environmentally aware. This trend is expected to continue with the increasing popularity of ethical and sustainable food practices. Industry stakeholders are adapting by offering more options for organic and grass-fed meat, investing in sustainable farming methods, and promoting transparency in their supply chain. This trend has significant implications for the industry, as it not only meets consumer demands but also aligns with global efforts towards sustainable and ethical food production.

Local special circumstances: In Eastern Africa, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the region's diverse cultural and geographical landscape. Due to the prevalence of pastoralism, there is a strong demand for traditional meat products, such as camel and goat meat, which are not as popular in other markets. Additionally, varying regulatory standards and trade barriers between countries in the region can impact supply and pricing of fresh meat, creating unique market dynamics.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market is greatly impacted by macroeconomic factors in Eastern Africa. The region's economic performance, government policies, and global economic trends play a significant role in shaping the market. Countries with stable economic conditions and favorable policies for the meat industry have a more robust market compared to those with an unstable economic climate and restrictive policies. Additionally, the availability of investment in the meat processing and distribution infrastructure also influences the market's growth. The increasing demand for meat products due to population growth and rising income levels in the region is further driving market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.