Fresh Meat - Central & Western Europe

Central & Western Europe

Highlights

Revenue in the Fresh Meat market amounts to US$114.30bn in 2024. The market is expected to grow annually by 4.03% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$340.80 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 9.57bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 2.4% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 25.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat market in Central & Western Europe has seen minimal growth due to factors such as consumers' preference for healthier options, increasing concerns about the environmental impact of meat production, and the rise of alternative protein sources. However, the sub-markets of Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat continue to drive the overall market, with the convenience of online ordering and delivery services being a key factor.

Customer preferences: Consumers in Central & Western Europe are becoming more health-conscious, leading to a rise in demand for lean and organic meat options. This trend is driven by a growing awareness of the negative impact of processed and red meat on overall health. Additionally, there is a shift towards sustainable and ethical practices in the meat industry, with a focus on reducing carbon footprint and promoting animal welfare. This has resulted in an increase in sales of plant-based meat alternatives as well.

Trends in the market: In Central & Western Europe, the Fresh Meat Market of the Meat Market within The Food market is experiencing a surge in demand for organic and locally sourced meat products. This trend is driven by consumer concerns over food safety and sustainability. As a result, there is a growing number of small-scale, artisanal meat producers entering the market. This trend is significant as it highlights a shift towards more sustainable and ethical food production practices. Industry stakeholders must adapt to this trend by offering more traceable and transparent meat products to meet consumer demand. Additionally, there is a potential for increased competition within the market as smaller producers gain traction.

Local special circumstances: In Central and Western Europe, the Fresh Meat Market is heavily influenced by consumer preferences for locally sourced, organic, and sustainable products. This is due to the region's strong focus on environmentally-friendly practices and support for small-scale farmers. Additionally, strict regulations on food safety and labeling play a major role in shaping the market. These factors set the Fresh Meat Market apart from other regions, such as Asia and Latin America, where consumer demand and regulations may differ. As a result, companies entering this market must be mindful of these unique factors and adapt their strategies accordingly.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Central & Western Europe is significantly impacted by macroeconomic factors such as changing consumer preferences, trade policies, and economic growth. As the region experiences a steady increase in disposable income and a shift towards healthier food options, the demand for fresh meat is expected to rise. However, trade policies and regulations can greatly affect the availability and cost of imported meat products. Furthermore, the overall economic health of the region, including inflation rates and unemployment levels, can also impact consumer spending and ultimately affect the growth of the Fresh Meat Market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.