Fresh Meat - Central Asia

Central Asia

Highlights

Revenue in the Fresh Meat market amounts to US$9.78bn in 2024. The market is expected to grow annually by 9.71% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$123.40 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 1.55bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 6.3% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 15.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat market in Central Asia has been experiencing subdued growth, influenced by factors such as changing consumer preferences, rising health concerns, and the convenience of online meat shopping. Despite the slow growth, the Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat sub-markets continue to play a significant role in driving the overall market forward. This can also be attributed to the increasing adoption of digital technologies in the region's food industry and the growing awareness of the benefits of fresh, locally sourced meat.

Customer preferences: As consumers in Central Asia become more health-conscious, there is a growing preference for fresh and locally-sourced meat products. This trend is driven by a cultural emphasis on traditional and natural foods, as well as a desire for high-quality and sustainable options. Additionally, with the rise of middle-class consumers and changing lifestyles, there is an increasing demand for convenience and simplification in meal preparation, leading to a rise in pre-packaged and ready-to-cook fresh meat products.

Trends in the market: In Central Asia, the Fresh Meat Market of the Meat Market within The Food market is experiencing a shift towards more sustainable and ethical meat production. This trend is driven by consumer demand for transparency and accountability in the food industry. As a result, there has been an increase in the consumption of organic and grass-fed meat, as well as a rise in demand for locally sourced meat. This trend is expected to continue, with industry stakeholders facing the challenge of adapting to more sustainable and ethical practices to meet consumer demands.

Local special circumstances: In Central Asia, the Fresh Meat Market within the Meat Market is heavily influenced by the region's nomadic traditions and Islamic dietary laws. Due to the nomadic lifestyle, there is a high demand for preserved and dried meats, such as jerky and sausage, which can withstand long journeys. Additionally, the Islamic dietary laws restrict the consumption of pork, leading to a higher demand for alternative meats, such as lamb and beef. These cultural and religious factors drive the market dynamics in Central Asia, shaping the types of meats consumed and the methods of preservation.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Central Asia is impacted by macroeconomic factors such as economic stability, population growth, and consumer purchasing power. With the rise in disposable income and changing dietary preferences, the demand for fresh meat is increasing in the region. Additionally, government initiatives to promote the agriculture sector and investments in modernizing the supply chain are further driving market growth. However, challenges such as trade barriers and limited infrastructure for meat processing and storage can hinder market expansion. Furthermore, global economic trends, including fluctuations in meat prices and trade policies, can also impact the market performance in Central Asia. These factors must be carefully monitored and addressed to sustain the growth of the Fresh Meat Market in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.