Fresh Meat - Central Africa

Central Africa

Highlights

Revenue in the Fresh Meat market amounts to US$6.63bn in 2024. The market is expected to grow annually by 8.06% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$68.71 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 1.28bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 2.6% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 11.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat market in Central Africa is experiencing minimal growth due to various factors such as limited access to technology, low consumer health awareness, and lack of online services. This is particularly evident in the sub-markets of Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat. However, efforts to improve infrastructure and educate consumers could potentially drive growth in the future.

Customer preferences: As consumer preferences continue to evolve in Central Africa, we are seeing a growing demand for locally sourced, organic, and sustainable fresh meat products. This trend is driven by a strong cultural emphasis on traditional and healthy eating practices, as well as a desire for transparency and traceability in the food supply chain. Additionally, with an increasing focus on environmental sustainability, consumers are showing a preference for ethically raised and produced meat.

Trends in the market: In Central Africa, the Fresh Meat Market is experiencing a shift towards more sustainable and ethical practices, with a growing demand for organic and locally sourced meat. This trend is driven by consumer awareness and concerns about animal welfare, environmental impact, and health benefits. As a result, industry stakeholders are investing in new technologies and supply chain processes to meet these demands. Additionally, there is a rise in e-commerce platforms for fresh meat, providing convenience and access to a wider customer base. These trends have significant implications for the industry, as companies must adapt and innovate to stay competitive and meet changing consumer preferences.

Local special circumstances: In Central Africa, the Fresh Meat market is heavily influenced by traditional meat consumption habits and cultural preferences. The region's rich biodiversity and varying climatic conditions also play a role in the availability and types of meat consumed. Additionally, the lack of regulations and infrastructure for cold storage and transportation can lead to challenges in maintaining the quality and safety of meat products. These factors result in a unique market dynamic, where traditional methods of meat production and distribution coexist with modern, imported products.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market is heavily influenced by macroeconomic factors such as consumer purchasing power, inflation rates, and economic stability. Countries with a stable economy and higher disposable income tend to have a higher demand for fresh meat products, while those with lower purchasing power may opt for cheaper alternatives. Additionally, government policies and trade agreements can affect the availability and cost of imported meat, further impacting market dynamics. Furthermore, changing consumer preferences and health concerns are also shaping the growth of the market, with a shift towards organic and ethically-sourced meat products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.