Meat - Eastern Africa | Statista Market Forecast

Revenue in the Meat market amounts to US$32.80bn in 2024. The market is expected to grow annually by 12.53% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$71.47 are generated in 2024.
In the Meat market, volume is expected to amount to 5.44bn kg by 2029. The Meat market is expected to show a volume growth of 6.2% in 2025.0.
The average volume per person in the Meat market is expected to amount to 9.3kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh Meat
Processed Meat
Meat Substitutes

Meat-based ready-to-eat meals
Out-of-home consumption

The Meat Market in Eastern Africa is experiencing moderate growth, influenced by factors such as increasing demand for fresh and processed meat, as well as the growing trend towards meat substitutes. However, the overall market growth is subdued due to challenges such as limited access to technology and infrastructure, and concerns over quality and safety.

Customer preferences: As more consumers in Eastern Africa become health-conscious, there has been a noticeable shift towards leaner meat options and plant-based alternatives. This trend is largely influenced by cultural beliefs and dietary preferences, as well as concerns over animal welfare and environmental impact. Additionally, the rise of urbanization and busy lifestyles has led to an increased demand for convenient, ready-to-eat meat products.

Trends in the market: In Eastern Africa, the Meat Market within The Food market is experiencing a rise in demand for organic and ethically sourced meat products. This trend is driven by consumer awareness and concerns about animal welfare, environmental sustainability, and health benefits. As a result, more companies are incorporating ethical and sustainable practices in their production and sourcing processes. This shift towards conscious consumption is expected to continue, with stakeholders in the industry facing the challenge of balancing profitability with ethical considerations. Additionally, there is a growing interest in alternative protein sources such as insect-based products, presenting opportunities for innovation and diversification in the meat market.

Local special circumstances: In Eastern Africa, the Meat Market within The Food market is heavily influenced by cultural and religious factors. Many countries in this region have a large Muslim population, leading to a high demand for halal meat products. Additionally, the geographical landscape of Eastern Africa plays a role in the types of meat available, with a focus on livestock such as cattle, sheep, and goats. Furthermore, there are various regulatory factors that impact the Meat Market, such as import and export regulations and food safety standards. These unique local factors contribute to the market dynamics in Eastern Africa, making it distinct from other markets.

Underlying macroeconomic factors: The Meat Market within The Food market in Eastern Africa is greatly influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. With the growing population and increasing purchasing power of consumers, there is a high demand for meat products in the region. Additionally, favorable trade agreements and investments in the agricultural sector have led to the growth of the meat market. However, challenges such as rising inflation rates and political instability can hinder market growth. Moreover, increasing health and environmental concerns have also influenced consumer preferences, leading to a shift towards organic and sustainable meat products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.