Meat - Central & Western Europe | Statista Market Forecast

Revenue in the Meat market amounts to US$189.40bn in 2024. The market is expected to grow annually by 3.73% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$564.60 are generated in 2024.
In the Meat market, volume is expected to amount to 16.95bn kg by 2029. The Meat market is expected to show a volume growth of 1.8% in 2025.0.
The average volume per person in the Meat market is expected to amount to 46.9kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh Meat
Processed Meat
Meat Substitutes

Meat-based ready-to-eat meals
Out-of-home consumption

The Meat Market in Central & Western Europe has been experiencing modest growth, influenced by factors such as increasing health consciousness, technological advancements, and the convenience of online services. However, the market's growth rate is being impacted by factors such as consumer preferences for plant-based options and concerns over environmental sustainability.

Customer preferences: Consumers in Central & Western Europe are increasingly becoming more health-conscious, leading to a shift towards plant-based diets and alternative meat products. This trend is driven by concerns over the environmental impact of meat production and the rise of ethical and sustainable consumption. Additionally, the demand for organic and locally sourced meat is on the rise, as consumers value transparency and traceability in their food choices. This shift towards more conscious meat consumption is also influenced by the growing trend of flexitarian and vegetarian diets, as well as the increasing popularity of alternative protein sources such as insects and lab-grown meat.

Trends in the market: In Central & Western Europe, the Meat Market within The Food market is experiencing a shift towards sustainable and ethical meat production. Consumers are increasingly demanding transparency in the supply chain and seeking out organic and grass-fed options. This trend is driven by a growing awareness of the environmental impact of traditional meat production methods. As a result, industry stakeholders are investing in sustainable practices and marketing efforts to meet consumer demands. This trend is expected to continue, with potential implications for industry players who do not adapt to changing consumer preferences.

Local special circumstances: In Central & Western Europe, the Meat Market within The Food market is heavily influenced by the region's rich culinary traditions and high demand for quality meat products. Additionally, strict regulations on animal welfare and food safety contribute to the high standards and premium prices of meat in this market. Furthermore, the rise of conscious consumerism and demand for sustainable meat options have also shaped the market, with a growing demand for organic and locally sourced meat products. This unique set of cultural, regulatory, and consumer factors sets the Central & Western European Meat Market apart from other markets and drives its dynamics.

Underlying macroeconomic factors: The growth of the Meat Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending, disposable income, and overall economic stability. Countries with strong economic growth and high levels of disposable income tend to have a higher demand for meat products, leading to a larger market size. Additionally, fiscal policies such as trade agreements and tariffs can impact the import and export of meat products, further shaping the market landscape. Furthermore, global economic trends, such as changing consumer preferences and shifting dietary patterns, can also impact the demand for meat products in different regions.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.