Processed & Frozen Fruits - Thailand

Revenue in the Processed & Frozen Fruits market amounts to US$305.60m in 2024. The market is expected to grow annually by 5.18% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$10bn in 2024).
In relation to total population figures, per person revenues of US$4.25 are generated in 2024.
In the Processed & Frozen Fruits market, volume is expected to amount to 101.60m kg by 2029. The Processed & Frozen Fruits market is expected to show a volume growth of 3.5% in 2025.0.
The average volume per person in the Processed & Frozen Fruits market is expected to amount to 1.2kg in 2024.

Definition:

The Processed and Frozen Fruits market covers all products made from edible fruits that have been canned, frozen, dehydrated, fermented, or pickled.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Processed fruits
Frozen fruits
Preserved fruits
Compotes and stewed fruits
Dried fruit

Jams and marmelades
Fresh fruits
Nuts
Fruit powder/flour
Fruits-based homogenized preparations as baby food
Trail mixes
Out-of-home consumption

The Processed & Frozen Fruits Market in Thailand has been experiencing minimal growth, impacted by factors such as changing consumer preferences and increasing competition from fresh fruits. Despite this, the market is expected to see steady growth due to the convenience and longer shelf life provided by frozen fruits.

Customer preferences: As health and wellness continue to be top priorities for consumers in Thailand, there has been a notable increase in the demand for processed and frozen fruits. This can be attributed to the convenience and accessibility of these products, as well as the growing trend towards healthier snacking options. Additionally, the rise of e-commerce and online grocery shopping has made it easier for consumers to access a variety of frozen and processed fruits, catering to different dietary preferences and needs.

Trends in the market: In Thailand, the Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is experiencing a shift towards healthier options, with a growing demand for organic and natural products. This trend is driven by increasing health consciousness among consumers and the rise of the clean eating movement. Furthermore, there is a growing interest in plant-based alternatives to traditional fruit products, such as frozen mango or pineapple chunks. This trend is expected to continue, with potential implications for industry stakeholders including the need to adapt production processes and sourcing strategies to meet the changing demands of the market.

Local special circumstances: In Thailand, the Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is influenced by the country's favorable climate for fruit production, as well as its rich cultural tradition of using fruits in various dishes and desserts. Additionally, the government's policies promoting agricultural exports have also contributed to the growth of the market. Furthermore, the increasing demand for healthy and convenient food options has driven the popularity of frozen fruits in the market.

Underlying macroeconomic factors: The growth of the Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is influenced by various macroeconomic factors. The global economic trends, such as increasing demand for convenience foods and rising consumer awareness about healthy eating habits, are driving the growth of the market. In addition, the national economic health of Thailand, with its stable economic growth and increasing consumer spending power, is a major factor contributing to the growth of the market. Fiscal policies, such as government initiatives to promote the export of processed and frozen fruits, are also positively impacting the market. Other relevant financial indicators, such as foreign investment and trade agreements, are further boosting the market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Dried fruit is a typical snack and recipe ingredient used for centuries. The food has beneficial qualities such as its sweet taste and long shelf life. The bulk of the production of dried fruits are dried grapes, commonly known as raisins, and table dates. Table dates and raisins have a supply value of about 4.8 and 2.5 million U.S. dollars respectively. The United States and Turkey supply the most dried fruit and claim 30 percent of the worldwide market for dried fruit production in total.