Processed & Frozen Fruits - Eastern Africa

Revenue in the Processed & Frozen Fruits market amounts to US$1.07bn in 2024. The market is expected to grow annually by 11.02% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$10bn in 2024).
In relation to total population figures, per person revenues of US$2.34 are generated in 2024.
In the Processed & Frozen Fruits market, volume is expected to amount to 303.40m kg by 2029. The Processed & Frozen Fruits market is expected to show a volume growth of 4.6% in 2025.0.
The average volume per person in the Processed & Frozen Fruits market is expected to amount to 0.6kg in 2024.

Definition:

The Processed and Frozen Fruits market covers all products made from edible fruits that have been canned, frozen, dehydrated, fermented, or pickled.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Processed fruits
Frozen fruits
Preserved fruits
Compotes and stewed fruits
Dried fruit

Jams and marmelades
Fresh fruits
Nuts
Fruit powder/flour
Fruits-based homogenized preparations as baby food
Trail mixes
Out-of-home consumption

The Processed & Frozen Fruits Market in Eastern Africa is experiencing mild growth, influenced by factors such as increasing demand for convenient food options, growing health consciousness, and the adoption of digital technologies in the Fruits & Nuts Market.

Customer preferences: With the growing awareness of health and wellness, consumers in Eastern Africa are increasingly opting for processed and frozen fruits as a convenient and nutritious food option. This trend is further fueled by the busy and on-the-go lifestyle of urban populations. Moreover, the demand for organic and sustainably sourced frozen fruits is also on the rise, driven by growing concerns about food safety and environmental sustainability. Additionally, the shift towards a more health-conscious lifestyle has also led to an increase in the consumption of frozen fruits as a substitute for sugary snacks and desserts.

Trends in the market: In Eastern Africa, the Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is experiencing a surge in demand for organic and locally-sourced products. This trend is driven by consumers' increasing awareness of health and sustainability, as well as the rise of e-commerce platforms making it easier to access such products. Additionally, there is a growing interest in exotic and tropical fruits, which are abundant in this region. This trend is expected to continue, presenting opportunities for industry players to diversify their product offerings and cater to the changing preferences of consumers. However, it also poses challenges such as potential supply chain disruptions and the need for stricter quality control measures. Overall, these trends highlight the importance of adapting to evolving consumer preferences and leveraging technology to drive growth in the Processed & Frozen Fruits Market.

Local special circumstances: In Eastern Africa, the Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by the region's diverse climate and topography, which allows for a wide variety of fruits to be grown and processed. Additionally, cultural preferences for healthier food options and the rising demand for convenience have led to the growth of the processed and frozen fruits market. Furthermore, regulatory efforts to promote food safety and reduce food waste have also played a role in shaping the market in this region.

Underlying macroeconomic factors: The growth of the Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is also influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. Countries with a stable economic environment and favorable fiscal policies are likely to experience higher demand for processed and frozen fruits due to increased consumer spending power. Additionally, the growing global population and the increasing trend towards healthy eating are expected to drive the demand for processed and frozen fruits, especially in countries with a high prevalence of chronic diseases and aging populations. The investment in modern food processing technologies, transportation infrastructure, and cold chain logistics also play a significant role in market growth by enabling the production and distribution of high-quality processed and frozen fruits.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Dried fruit is a typical snack and recipe ingredient used for centuries. The food has beneficial qualities such as its sweet taste and long shelf life. The bulk of the production of dried fruits are dried grapes, commonly known as raisins, and table dates. Table dates and raisins have a supply value of about 4.8 and 2.5 million U.S. dollars respectively. The United States and Turkey supply the most dried fruit and claim 30 percent of the worldwide market for dried fruit production in total.