Fruits & Nuts - Morocco

Morocco

Highlights

Revenue in the Fruits & Nuts market amounts to US$3.18bn in 2024. The market is expected to grow annually by 5.33% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$135bn in 2024).
In relation to total population figures, per person revenues of US$83.31 are generated in 2024.
In the Fruits & Nuts market, volume is expected to amount to 1.92bn kg by 2029. The Fruits & Nuts market is expected to show a volume growth of 4.6% in 2025.0.
The average volume per person in the Fruits & Nuts market is expected to amount to 42.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fruits & Nuts Market in Morocco is witnessing minimal growth, influenced by factors such as fluctuating climate conditions, changing consumer preferences for fresh produce, and competition from imported goods that challenge local offerings.

Customer preferences: Consumers in Morocco are increasingly prioritizing health and wellness, driving a notable shift towards organic and locally-sourced fruits and nuts. This trend is influenced by a growing awareness of nutritional benefits and a desire for sustainable farming practices. Additionally, younger demographics, particularly millennials, are exploring diverse culinary experiences, favoring exotic and innovative fruit varieties. The boom in online grocery shopping has further facilitated access to specialized products, catering to evolving lifestyles that emphasize convenience and quality.

Trends in the market: In Morocco, the Fruits & Nuts market is experiencing a surge in demand for organic and sustainably sourced products, as consumers become more health-conscious and environmentally aware. This shift is particularly evident among younger generations who seek out diverse and exotic fruit varieties, influenced by culinary trends and global flavors. The rise of e-commerce platforms is also enhancing access to niche products, allowing consumers to easily find high-quality options. For industry stakeholders, these trends signal opportunities for innovation, partnerships with local farmers, and the need to adapt marketing strategies to cater to evolving consumer preferences.

Local special circumstances: In Morocco, the Fruits & Nuts market is shaped by the country's diverse climate and rich agricultural heritage, enabling the cultivation of a wide variety of fruits and nuts, including almonds, figs, and citrus. Cultural traditions emphasize fresh, locally sourced produce, driving consumer preference for regional specialties. Additionally, government initiatives promoting organic farming and sustainability are gaining traction, encouraging farmers to adopt eco-friendly practices. These unique factors contribute to a distinct market dynamic where quality, heritage, and environmental consciousness are paramount in consumer choices.

Underlying macroeconomic factors: The Fruits & Nuts market in Morocco is influenced by macroeconomic factors such as national economic stability, export potential, and global commodity prices. The country's economic health, characterized by moderate growth and a focus on agricultural development, fosters investment in the sector. Fiscal policies supporting agriculture, including subsidies for sustainable practices, enhance productivity and competitiveness. Furthermore, global trends in organic and health-conscious consumption are driving demand for Moroccan fruits and nuts, positioning the country favorably in international markets. Exchange rates and trade agreements also play critical roles, impacting pricing and access to key export destinations.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.