Fruits & Nuts - Guatemala

Guatemala

Highlights

Revenue in the Fruits & Nuts market amounts to US$2.08bn in 2024. The market is expected to grow annually by 5.45% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$135bn in 2024).
In relation to total population figures, per person revenues of US$113.30 are generated in 2024.
In the Fruits & Nuts market, volume is expected to amount to 805.50m kg by 2029. The Fruits & Nuts market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Fruits & Nuts market is expected to amount to 41.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fruits & Nuts Market in Guatemala is witnessing minimal growth, influenced by factors such as changing consumer preferences, limited access to modern distribution channels, and competition from imported products, which challenge local producers' market share.

Customer preferences: Consumers in Guatemala are increasingly prioritizing health and wellness, driving a shift towards organic and locally sourced fruits and nuts. This trend is influenced by a growing awareness of nutritional benefits and a desire to support sustainable agriculture. Additionally, younger demographics are embracing plant-based diets, leading to increased demand for alternative protein sources derived from nuts. Social media also plays a pivotal role in shaping preferences, as influencers promote healthy eating habits and innovative recipes, further impacting purchasing behavior in the Fruits & Nuts Market.

Trends in the market: In Guatemala, the Fruits & Nuts Market is experiencing a significant shift towards organic and locally sourced products, driven by consumers' increasing focus on health and wellness. This trend is gaining momentum as awareness of nutritional benefits spreads, particularly among younger demographics who are favoring plant-based diets and seeking alternative protein sources from nuts. The rise of social media influencers promoting healthy eating habits is further shaping consumer preferences. For industry stakeholders, these trends present opportunities to innovate product offerings and enhance sustainability practices while connecting with a health-conscious consumer base.

Local special circumstances: In Guatemala, the Fruits & Nuts Market is shaped by its rich biodiversity and favorable climate, which allow for the cultivation of a variety of tropical fruits and nuts. Cultural traditions emphasizing natural and indigenous ingredients also drive consumer preferences towards local produce, fostering a market for unique offerings like cacao and macadamia nuts. Regulatory support for organic farming practices further enhances market growth, encouraging sustainable agriculture. These factors create a distinct environment that promotes health-conscious consumption while preserving local agricultural heritage.

Underlying macroeconomic factors: The Fruits & Nuts Market in Guatemala is significantly influenced by macroeconomic factors such as national economic stability, trade policies, and global demand for tropical products. A growing middle class and increasing disposable incomes are driving consumer preferences towards premium, organic, and locally sourced fruits and nuts, enhancing market growth. Additionally, favorable trade agreements facilitate exports, particularly for cacao and macadamia nuts, while fluctuations in global commodity prices can affect profitability for local farmers. Government initiatives promoting agricultural innovation and sustainability further bolster the market, aligning with global trends towards health-conscious consumption and environmental preservation.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.