Fresh Fruits - Tunisia | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$685.00m in 2024. The market is expected to grow annually by 6.47% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$54.52 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 214.00m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 1.3% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 16.4kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Tunisia is experiencing minimal growth, influenced by factors such as fluctuating consumer preferences, seasonal availability, and competition from imported fruits. Rising health consciousness continues to drive demand, albeit at a slower pace.

Customer preferences: Consumers in Tunisia are increasingly gravitating towards organic and locally-sourced fresh fruits, reflecting a growing awareness of health and sustainability. This trend is particularly pronounced among younger demographics, who prioritize environmental impact and nutritional value in their purchasing decisions. Additionally, the rise of social media has influenced consumer behavior, as visually appealing fruit presentations gain traction online, prompting a shift towards more diverse and exotic fruit selections. Furthermore, convenience-driven lifestyles are boosting demand for ready-to-eat fruit products.

Trends in the market: In Tunisia, the Fresh Fruits Market is experiencing a notable shift towards organic and locally-sourced products, driven by an increasing consumer focus on health and sustainability. This trend is particularly evident among younger generations, who are more inclined to consider the nutritional value and environmental impact of their purchases. Additionally, the influence of social media is reshaping consumer preferences, as vibrant and exotic fruit displays become popular online, encouraging a broader selection of fruits. The demand for convenience is also rising, with ready-to-eat fruit options gaining traction. This evolving landscape presents significant opportunities and challenges for industry stakeholders, emphasizing the need for innovation and adaptation to meet changing consumer preferences.

Local special circumstances: In Tunisia, the Fresh Fruits Market is shaped by the country’s diverse climate, which allows for a wide variety of locally grown fruits, such as dates, citrus, and pomegranates. Cultural traditions emphasize fresh, seasonal produce, often featured in communal meals and celebrations, further driving demand for local offerings. Additionally, government initiatives promoting organic farming practices are gaining traction, encouraging sustainable agriculture. These unique factors create a vibrant market dynamic that fosters a strong preference for fresh, high-quality fruits, setting Tunisia apart from other regions.

Underlying macroeconomic factors: The Fresh Fruits Market in Tunisia is significantly influenced by macroeconomic factors such as agricultural policies, global trade dynamics, and climate change impacts. Tunisia's national economic health, characterized by moderate growth rates and inflation levels, affects consumer purchasing power and demand for fresh produce. Furthermore, government initiatives aimed at enhancing agricultural productivity and sustainability are pivotal in shaping market trends. Global demand for organic and locally sourced fruits is on the rise, prompting Tunisian farmers to adapt and innovate. Additionally, fluctuations in international commodity prices and trade agreements can impact export opportunities, making these factors essential for understanding the market's performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.