Fresh Fruits - Peru | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$3.77bn in 2024. The market is expected to grow annually by 4.21% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$108.60 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 1.88bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 2.3% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 49.7kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Peru is experiencing minimal growth, influenced by factors such as fluctuating weather patterns, changing consumer preferences for healthier options, and the competitive pricing of imported fruits affecting local production.

Customer preferences: Consumers in Peru are increasingly gravitating towards organic and locally sourced fresh fruits, driven by a growing awareness of health and sustainability. This shift is particularly notable among younger demographics, who prioritize nutritional value and environmental impact in their purchasing decisions. Additionally, urbanization has led to a rise in demand for convenient, ready-to-eat fruit products, reflecting changing lifestyles. Social media also plays a crucial role, as influencers promote healthy eating, further shaping consumer preferences towards colorful, nutrient-rich fruits.

Trends in the market: In Peru, the fresh fruits market is experiencing a significant surge in demand for organic and locally sourced options, reflecting consumers' heightened awareness of health and environmental sustainability. This trend is particularly pronounced among younger populations who prioritize nutritional quality and ethical sourcing in their choices. Additionally, urban lifestyles are driving interest in convenient, ready-to-eat fruit products. Social media influencers are actively promoting vibrant, nutrient-rich fruits, further shaping consumer preferences. These shifts present vital opportunities for producers and retailers to adapt their offerings, emphasizing quality and sustainability to meet the evolving market landscape.

Local special circumstances: In Peru, the fresh fruits market is uniquely shaped by its diverse geography and rich agricultural heritage. The country's varied climates allow for the cultivation of a wide array of fruits, including exotic varieties like cherimoya and aguaymanto, appealing to health-conscious consumers. Additionally, cultural traditions emphasize local, seasonal produce, fostering a preference for fresh, organic options. Regulatory initiatives supporting sustainable farming practices further enhance market dynamics, encouraging producers to focus on eco-friendly methods and certifications, ultimately catering to the growing demand for quality and sustainability.

Underlying macroeconomic factors: The Fresh Fruits Market in Peru is significantly influenced by macroeconomic factors such as national economic stability, trade policies, and global commodity prices. As Peru's economy continues to grow, bolstered by rising GDP and increased foreign investment, consumer purchasing power improves, leading to higher demand for fresh fruits. Additionally, favorable trade agreements enhance market access for Peruvian fruits in international markets, promoting exports. Fluctuations in global commodity prices, particularly for fertilizers and transportation, also impact production costs. Furthermore, inflation and exchange rate stability play crucial roles in determining pricing strategies and profitability for local producers, shaping overall market dynamics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.