Fresh Fruits - Nordics | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$5.56bn in 2024. The market is expected to grow annually by 3.28% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$198.20 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 1.31bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 1.4% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 44.2kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in the Nordics has shown negligible growth, influenced by factors such as changing consumer preferences, seasonal availability, and competition from processed alternatives, which collectively challenge the market's expansion potential.

Customer preferences: Consumers in the Nordics are increasingly prioritizing sustainability and health, leading to a rise in demand for locally sourced and organic fresh fruits. This shift is driven by a growing awareness of environmental issues and a desire for transparency in food production. Additionally, younger demographics are embracing plant-based diets, further influencing preferences for fresh fruits over processed alternatives. Social media platforms also play a pivotal role in promoting fruit consumption through vibrant recipes and lifestyle content, encouraging a more health-conscious approach to eating.

Trends in the market: In the Nordics, the Fresh Fruits Market is experiencing a significant surge in demand for organic and locally sourced produce, as consumers increasingly seek sustainable and healthy options. This trend is particularly pronounced among younger demographics who favor plant-based diets, driving a preference for fresh fruits over processed foods. Additionally, the influence of social media in promoting vibrant recipes and health-conscious lifestyles is reshaping eating habits. These shifts present opportunities for producers and retailers to innovate and align their offerings with consumer values, fostering a more transparent and sustainable food system.

Local special circumstances: In the Nordics, the Fresh Fruits Market is shaped by unique geographical factors, such as a shorter growing season and a focus on seasonal produce, which influences consumer preferences for locally sourced fruits. Culturally, there is a strong emphasis on sustainability and environmental stewardship, prompting consumers to support organic and eco-friendly farming practices. Additionally, regulatory frameworks in the region promote transparency in food labeling, further enhancing consumer trust. These dynamics drive innovation among retailers and producers, aligning offerings with the region’s commitment to health and sustainability.

Underlying macroeconomic factors: The Fresh Fruits Market in the Nordics is significantly influenced by macroeconomic factors such as global trade dynamics, national economic stability, and consumer spending patterns. Economic health indicators, including GDP growth and employment rates, directly impact disposable income, leading to increased demand for premium and organic fruit options. Additionally, trade policies and tariffs affect the availability and pricing of imported fruits, shaping consumer choices. Sustainability-focused fiscal policies and government incentives for local producers further enhance the market's alignment with consumer preferences for fresh, locally sourced products, ultimately driving growth in the sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.