Fresh Fruits - Nepal | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$807.90m in 2024. The market is expected to grow annually by 8.02% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$25.86 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 306.90m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 4.1% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 8.6kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Nepal is experiencing minimal growth, influenced by factors like limited agricultural diversification, fluctuating weather patterns, and growing competition from imported fruits, which challenge local producers while affecting consumer choices.

Customer preferences: Consumers in Nepal's Fresh Fruits Market are increasingly gravitating towards organic and locally sourced produce, reflecting a growing awareness of health and sustainability. This trend is fueled by a shift in demographics, particularly among urban youth who prioritize fresh, chemical-free options. Additionally, social media influences are driving interest in exotic fruits, as consumers seek unique experiences and flavors. The rise of health-conscious lifestyles further accelerates demand for nutrient-rich fruits, reshaping purchasing patterns and encouraging local farmers to adapt to these preferences.

Trends in the market: In Nepal, the Fresh Fruits Market is experiencing a significant shift towards organic and locally sourced produce, driven by a growing consumer awareness of health and sustainability. Urban youth are at the forefront of this trend, increasingly opting for fresh, chemical-free options to align with their health-conscious lifestyles. Additionally, the rise of social media is sparking interest in exotic fruits, as consumers seek unique flavors and experiences. These changes are influencing purchasing patterns, prompting local farmers to adapt their offerings and encouraging industry stakeholders to embrace sustainable practices to meet evolving consumer demands.

Local special circumstances: In Nepal, the Fresh Fruits Market is shaped by the country's diverse geography, with its varied climates allowing for a wide range of fruits to be cultivated, from tropical to temperate varieties. Cultural factors, such as traditional agricultural practices and festivals that celebrate local harvests, further influence consumer preferences for native fruits. Additionally, regulatory support for organic farming encourages sustainable practices among farmers. These unique local factors foster a dynamic market environment where health-conscious consumers increasingly prioritize fresh, locally sourced produce while embracing traditional flavors.

Underlying macroeconomic factors: The Fresh Fruits Market in Nepal is significantly influenced by macroeconomic factors, including national economic growth, trade dynamics, and consumer purchasing power. With an increasing focus on health and nutrition, the demand for fresh produce is rising, supported by a growing middle class and urbanization. Fluctuations in global fruit prices and trade agreements impact local market competitiveness, while government initiatives promoting agricultural exports provide further impetus for growth. Additionally, fiscal policies aimed at supporting farmers through subsidies and investment in infrastructure enhance market accessibility, enabling better distribution and availability of fresh fruits across the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.