Fresh Fruits - Myanmar | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$2.01bn in 2024. The market is expected to grow annually by 12.30% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$36.57 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 695.40m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 5.2% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 10.1kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Myanmar is experiencing subdued growth, influenced by factors such as changing consumer preferences, fluctuating supply chains, and competition from imported fruits, which together challenge the expansion of local production and consumption.

Customer preferences: Consumers in Myanmar's Fresh Fruits Market are increasingly prioritizing health and wellness, leading to a rising demand for organic and locally-sourced produce. This trend is fueled by a growing awareness of nutrition among younger demographics, who seek out fruits that are perceived as healthier and more sustainable. Additionally, urbanization and busy lifestyles are driving the popularity of convenient, ready-to-eat fruit products. Cultural shifts towards incorporating fruits into daily diets for their health benefits further influence purchasing decisions, reshaping the market landscape.

Trends in the market: In Myanmar, the Fresh Fruits Market is experiencing a surge in demand for organic and locally-sourced fruits, driven by a heightened focus on health and wellness among consumers. This trend is particularly pronounced among younger demographics, who are increasingly knowledgeable about nutrition and prefer sustainable options. Additionally, urbanization is fostering a preference for convenient, ready-to-eat fruit products that fit busy lifestyles. These shifts not only reshape consumer purchasing behaviors but also present significant opportunities for industry stakeholders to innovate and cater to evolving preferences, ultimately enhancing market competitiveness.

Local special circumstances: In Myanmar, the Fresh Fruits Market is shaped by its diverse climate and fertile soil, allowing for a wide variety of tropical fruits. The rich cultural heritage places a high value on fresh produce, with traditional festivals often centered around local fruits. Furthermore, the country's regulatory environment is gradually evolving, promoting organic farming practices and sustainability. This combination of geographical advantages and cultural significance drives consumer preference for local fruits, thereby enhancing market opportunities for growers and retailers alike.

Underlying macroeconomic factors: The Fresh Fruits Market in Myanmar is significantly influenced by macroeconomic factors such as national economic health, trade policies, and global market trends. The ongoing economic reforms and efforts to attract foreign investment contribute to a more vibrant agricultural sector, enhancing production capabilities and distribution networks for fresh fruits. Additionally, fluctuations in global fruit prices and demand impact local market dynamics, as Myanmar seeks to establish itself as a competitive player. Furthermore, government initiatives promoting sustainable farming practices and organic certification are fostering consumer confidence and driving market growth, aligning with global trends toward healthier eating and environmental responsibility.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.