Fresh Fruits - Jordan | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$1.15bn in 2024. The market is expected to grow annually by 4.72% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$100.60 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 402.40m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 2.9% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 31.9kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Jordan has been experiencing minimal growth, influenced by factors such as fluctuating agricultural conditions, changing consumer preferences, and competition from imported fruits, which collectively impact local production and sales dynamics.

Customer preferences: Consumers in Jordan's Fresh Fruits Market are increasingly gravitating towards organic and locally sourced produce, reflecting a heightened awareness of health and sustainability. This trend is fueled by a younger demographic that values transparency in food sourcing and prioritizes fresh, chemical-free options. Additionally, urbanization has led to a growing demand for convenient, ready-to-eat fruit products, catering to busy lifestyles. Social media influences are also shaping preferences, with consumers seeking visually appealing and exotic fruits for social sharing, further driving market dynamics.

Trends in the market: In Jordan's Fresh Fruits Market, there is a notable shift towards organic and locally sourced fruits, driven by a health-conscious younger demographic that values sustainability and transparency in food sourcing. This trend is increasingly significant as urban lifestyles demand convenience, leading to a surge in ready-to-eat fruit products. Additionally, social media is influencing consumer preferences, prompting a desire for visually appealing and exotic fruits for sharing. These evolving dynamics present both opportunities and challenges for industry stakeholders, necessitating adaptations in sourcing, marketing strategies, and product offerings to meet changing consumer expectations.

Local special circumstances: In Jordan's Fresh Fruits Market, unique geographical factors such as the country's diverse climate enable the cultivation of a wide variety of fruits, including citrus and stone fruits, fostering a rich agricultural heritage. Culturally, the strong emphasis on family and community gatherings encourages the consumption of fresh produce, particularly during local celebrations and Ramadan. Furthermore, regulatory initiatives promoting organic farming practices are gaining traction, aligning with consumer preferences for sustainable sourcing. These local elements significantly shape market dynamics, influencing both supply chains and consumer behaviors.

Underlying macroeconomic factors: The Fresh Fruits Market in Jordan is significantly influenced by macroeconomic factors such as national economic health, global trade dynamics, and consumer purchasing power. The country's agricultural sector benefits from favorable fiscal policies aimed at boosting local production and exports, particularly in light of rising global demand for fresh produce. Additionally, fluctuations in global commodity prices can impact the cost of inputs, affecting profit margins for local farmers. Economic indicators like GDP growth and inflation rates also play a crucial role in shaping consumer confidence and spending habits, ultimately impacting the consumption patterns in the fresh fruits market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.