Fresh Fruits - Guatemala | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$1.77bn in 2024. The market is expected to grow annually by 5.53% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$96.30 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 760.90m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 38.9kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Guatemala is experiencing minimal growth, influenced by factors like fluctuating consumer preferences, seasonal availability, and competition from imported fruits, which challenge local production and affect overall market dynamics.

Customer preferences: Consumers in Guatemala are increasingly prioritizing health and wellness, driving a shift towards organic and locally sourced fresh fruits. This trend reflects a growing awareness of nutritional benefits, particularly among younger demographics influenced by global health movements. Additionally, urbanization is prompting a preference for convenience, leading to a rise in online fruit delivery services. Cultural celebrations also emphasize traditional fruits, creating a dual demand for both local and exotic varieties, which influences purchasing behaviors and market dynamics.

Trends in the market: In Guatemala, the Fresh Fruits Market is experiencing a notable shift towards organic and sustainably sourced options as consumers become more health-conscious. Younger demographics are increasingly favoring local produce, influenced by global health trends and dietary awareness. Additionally, the rise of urbanization is driving demand for convenient shopping solutions, such as online fruit delivery services. Cultural festivities further highlight traditional fruits, creating a balanced market for both local and exotic varieties. This evolving landscape presents significant opportunities and challenges for industry stakeholders, necessitating adaptation to consumer preferences and innovative distribution methods.

Local special circumstances: In Guatemala, the Fresh Fruits Market is shaped by its rich biodiversity and favorable climate, allowing for a wide variety of tropical fruits to thrive. The cultural significance of traditional fruits, such as mangoes and avocados, plays a vital role in consumer preferences, often linked to local celebrations and culinary traditions. Additionally, regulatory support for organic farming practices fosters a growing segment focused on sustainability. These unique local factors drive demand for fresh, locally sourced produce, influencing market dynamics and opportunities for farmers and retailers alike.

Underlying macroeconomic factors: The Fresh Fruits Market in Guatemala is significantly influenced by macroeconomic factors such as global trade dynamics, national economic stability, and consumer spending behaviors. The country's agricultural sector benefits from favorable trade agreements, enabling access to international markets and boosting export opportunities for tropical fruits. Furthermore, Guatemala's economic health, characterized by moderate GDP growth and fluctuating inflation rates, affects disposable income levels and consumer purchasing power, ultimately influencing demand for fresh produce. Fiscal policies promoting agricultural investment and infrastructure development also play a crucial role, enhancing market performance and fostering sustainable practices among local farmers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.