Fresh Fruits - Central & Western Europe

Revenue in the Fresh Fruits market amounts to US$69.17bn in 2024. The market is expected to grow annually by 3.59% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$206.20 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 18.91bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 1.8% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 52.5kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Central & Western Europe has shown negligible growth, influenced by factors such as changing consumer preferences, seasonal availability, and increased competition from imported fruits, which challenge local production and pricing strategies.

Customer preferences: Consumers in Central & Western Europe are increasingly prioritizing health and sustainability when it comes to fresh fruit consumption. This shift is reflected in a growing demand for organic and locally-sourced produce, as individuals become more aware of the environmental impact of their food choices. Additionally, the rise of plant-based diets has led to increased interest in exotic fruits and innovative snack options. Furthermore, younger demographics are gravitating towards convenience, driving the popularity of pre-packaged and ready-to-eat fruit products, reshaping the market landscape.

Trends in the market: In Central and Western Europe, the Fresh Fruits market is experiencing a notable shift towards health-focused and sustainable consumption. Consumers are increasingly opting for organic and locally-sourced fruits as they become more conscious of their environmental footprint. The rise of plant-based diets is fostering interest in exotic fruits and innovative snack options. Additionally, younger consumers prioritize convenience, driving demand for pre-packaged and ready-to-eat fruit products. These trends are reshaping the market landscape, presenting significant opportunities and challenges for producers, retailers, and distributors in adapting to evolving consumer preferences.

Local special circumstances: In Central and Western Europe, the Fresh Fruits market is shaped by a rich agricultural heritage and diverse climate conditions that support a wide variety of fruit cultivation. Local preferences for seasonal and regional produce are influenced by cultural traditions, promoting farmers' markets and community-supported agriculture. Stringent EU regulations on pesticide use and food safety also drive demand for organic fruits. Meanwhile, the increasing urbanization of younger consumers fosters a preference for convenience, pushing retailers to innovate with ready-to-eat fruit products and sustainable packaging solutions.

Underlying macroeconomic factors: The Fresh Fruits market in Central and Western Europe is significantly influenced by macroeconomic factors such as consumer spending patterns, agricultural policies, and trade dynamics. The region's strong economic performance and stable income levels encourage higher expenditure on premium and organic fruit products. Additionally, EU policies promoting sustainable agriculture and environmental stewardship enhance market growth by aligning with consumer demand for eco-friendly options. Global trade trends, including fluctuations in import tariffs and transportation costs, also affect the availability and pricing of fresh fruits. Lastly, rising health consciousness among consumers drives the trend towards fresh, organic produce, further stimulating market expansion.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.