Fresh Fruits - BRICS | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$248.10bn in 2024. The market is expected to grow annually by 7.38% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$75.26 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 151.80bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 5.1% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 37.9kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market within The Food market in BRICS is currently experiencing minimal growth, influenced by factors such as fluctuating agricultural yields, shifting consumer preferences towards healthier options, and increasing competition among local and imported varieties.

Customer preferences: Consumers in the BRICS nations are increasingly gravitating towards organic and locally sourced fresh fruits, reflecting a heightened awareness of health and sustainability. This trend is fueled by younger demographics prioritizing environmental impact and nutritional value over price. Additionally, urbanization and busy lifestyles are driving demand for convenient, ready-to-eat fruit options, such as pre-packaged salads and snack packs. Cultural influences are also shaping preferences, with traditional fruits gaining popularity as symbols of heritage and wellness in modern diets.

Trends in the market: In the BRICS nations, the Fresh Fruits Market is experiencing a surge in demand for organic and sustainably sourced produce, as consumers become more health-conscious and environmentally aware. In Brazil, there’s a notable increase in local farmers' markets, promoting community engagement and organic options. Meanwhile, India sees a rise in innovative packaging solutions for ready-to-eat fruits, catering to urban lifestyles. These trends underscore a shift towards sustainability and convenience, prompting industry stakeholders to adapt their sourcing, marketing strategies, and product offerings to align with evolving consumer preferences.

Local special circumstances: In Brazil, the Fresh Fruits Market thrives on the rich biodiversity of the Amazon and the country's favorable climate, promoting a variety of tropical fruits that appeal to both local and export markets. Cultural preferences for fresh and vibrant produce drive consumer demand, while government initiatives supporting sustainable farming practices enhance market growth. In India, the diverse culinary traditions create a strong market for exotic fruits, while increasing urbanization sparks demand for convenient, packaged options. Regulatory support for organic farming further fuels market innovation.

Underlying macroeconomic factors: The Fresh Fruits Market within the Fruits & Nuts sector is significantly impacted by macroeconomic factors such as global trade dynamics, national economic conditions, and consumer spending trends. In countries like Brazil and India, robust economic growth and rising disposable incomes enhance demand for fresh produce, while fluctuating exchange rates can affect export competitiveness. Government policies promoting agricultural innovation and sustainability also play a crucial role in market expansion. Furthermore, increasing health consciousness among consumers drives preferences for fresh fruits, aligning with global trends towards healthier diets. These factors collectively shape the performance and growth potential of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.