Fish & Seafood - Tunisia

Tunisia

Highlights

Revenue in the Fish & Seafood market amounts to US$618.70m in 2024. The market is expected to grow annually by 9.13% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$97bn in 2024).
In relation to total population figures, per person revenues of US$49.24 are generated in 2024.
In the Fish & Seafood market, volume is expected to amount to 35.84m kg by 2029. The Fish & Seafood market is expected to show a volume growth of 3.0% in 2025.0.
The average volume per person in the Fish & Seafood market is expected to amount to 2.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fish & Seafood market in Tunisia is currently experiencing slow growth due to various factors such as declining consumer demand, increasing competition from other protein sources, and strict regulations on fishing practices. Despite the subdued growth rate, the market is expected to see some growth in the coming years as consumers become more health-conscious and demand for fresh and processed fish and seafood increases. Online sales and the use of digital technologies may also contribute to the market's growth.

Customer preferences: As consumer awareness of health and sustainability grows, there is a rising demand for ethically and sustainably sourced fish and seafood products in Tunisia. This trend is driven by a younger generation that values transparency and responsible consumption. In response, companies are increasingly promoting their eco-friendly practices and certifications, such as MSC or ASC, to appeal to these conscious consumers. Additionally, there is a growing interest in alternative and plant-based seafood options, reflecting a shift towards healthier and more environmentally-friendly diets. This trend is expected to continue, as consumers prioritize health and sustainability in their purchasing decisions.

Trends in the market: In Tunisia, the Fish & Seafood Market is seeing a rising trend in sustainable fishing practices and an increased focus on traceability and transparency in the supply chain. This trend is driven by consumer demand for ethically sourced seafood and government initiatives to promote sustainable fishing. As a result, industry stakeholders are investing in new technologies and partnerships to improve their sustainability practices and meet regulations. This trend is expected to continue, with potential implications for increased market competition and improved environmental outcomes.

Local special circumstances: In Tunisia, the Fish & Seafood Market is heavily influenced by the country's rich coastline and fishing culture. With a long history of fishing, Tunisia has developed a strong seafood market, with a variety of traditional dishes and a demand for fresh, locally caught fish. Additionally, the Tunisian government has implemented strict regulations on fishing practices to ensure sustainable fishing and protect marine resources. These unique factors contribute to the dynamic and diverse nature of the Fish & Seafood Market in Tunisia, setting it apart from other markets.

Underlying macroeconomic factors: The Fish & Seafood Market within The Food market in Tunisia is heavily influenced by macroeconomic factors such as consumer spending, trade policies, and government regulations. The country's improving economic conditions, favorable trade agreements, and increasing disposable income have led to a rise in demand for fish and seafood products. Moreover, the government's investment in infrastructure and efforts to improve food safety regulations have also contributed to market growth. However, the market is also affected by global economic trends, such as fluctuations in international seafood prices and changing consumer preferences. As a result, companies operating in this market must closely monitor and adapt to these macroeconomic factors to remain competitive and sustain growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.