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Fresh Fish - Tunisia

Tunisia
  • Revenue in the Fresh Fish market amounts to US$318.00m in 2024. The market is expected to grow annually by 10.03% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$57bn in 2024).
  • In relation to total population figures, per person revenues of US$25.31 are generated in 2024.
  • In the Fresh Fish market, volume is expected to amount to 14.30m kg by 2029. The Fresh Fish market is expected to show a volume growth of 4.7% in 2025.0.
  • The average volume per person in the Fresh Fish market is expected to amount to 0.9kg in 2024.

Definition:

The Fresh Fish market covers all types of products made from fishes that have not been cooked, heated, dried, cured by brine, or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen fish that have been farmed or harvested from freshwater or the ocean are included in the market.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Fresh and frozen pelagic fishes (e.g. mackerels, tuna, herring, salmon)
  • Fresh and frozen demersal fish (e.g. Flounder, halibut, cod, sole, plaice)
  • Fresh, chilled and frozen fish fillets, minced

Out-Of-Scope

  • Dried, canned, and processed fish
  • Fresh or processed seafood
  • Seaweed and other aquatic plants
  • Sushi-grade fish
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Fresh Fish Market in Tunisia is currently experiencing subdued growth, due to various factors such as limited consumer awareness, inadequate infrastructure, and lack of government support. Despite this, the market is expected to see moderate growth in the coming years.

Customer preferences:
The Fresh Fish Market of the Fish & Seafood Market within The Food market in Tunisia has seen a rise in demand for sustainable and locally sourced seafood, driven by an increasing awareness of environmental impact and a focus on supporting local businesses. Additionally, with the rise of health-consciousness, there has been a shift towards healthier seafood options and a preference for organic and wild-caught fish. This trend is also reflected in the growing popularity of seafood restaurants that offer healthy and sustainable menu options.

Trends in the market:
Currently, the Fresh Fish Market of the Fish & Seafood Market within The Food market in Tunisia is experiencing a trend towards sustainable and eco-friendly practices. This includes using environmentally-friendly fishing methods, promoting sustainable sourcing, and reducing plastic and packaging waste. This trend is significant as it aligns with the global push towards sustainability and addresses consumer demand for ethically-sourced and environmentally-friendly products. However, there may be potential implications for industry stakeholders such as increased costs for implementing sustainable practices and potential resistance from traditional fishing communities. Overall, this trend reflects the growing importance of sustainability in the seafood industry and the need for industry stakeholders to adapt to changing consumer preferences.

Local special circumstances:
In Tunisia, the Fresh Fish Market of the Fish & Seafood Market within The Food market is heavily influenced by the country's coastal location and rich fishing culture. The market is also impacted by strict regulations and quality standards set by the government to ensure the safety and freshness of seafood products. Additionally, local customs and preferences for certain types of fish and seafood play a significant role in shaping the market dynamics. This unique blend of geographical, cultural, and regulatory factors creates a distinct market environment in Tunisia, setting it apart from other countries in the region.

Underlying macroeconomic factors:
The Fresh Fish Market of the Fish & Seafood Market within The Food market in Tunisia is influenced by various macroeconomic factors. The country's economic health, including its GDP growth, inflation rates, and unemployment levels, can impact consumer spending and demand for fresh fish. Additionally, fluctuations in global economic trends, such as trade policies and currency exchange rates, can affect the availability and pricing of imported seafood products. Fiscal policies, such as taxes and subsidies, can also play a role in shaping the market landscape. Moreover, investments in the fishing industry, infrastructure, and technology can impact the production, distribution, and quality of fresh fish in Tunisia. These macroeconomic factors can have a significant impact on the growth and performance of the Fresh Fish Market in Tunisia, and understanding them is crucial for market players to make informed decisions.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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