Fresh Fish - Nepal

Nepal

Highlights

Revenue in the Fresh Fish market amounts to US$1.68bn in 2024. The market is expected to grow annually by 6.83% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$57bn in 2024).
In relation to total population figures, per person revenues of US$53.84 are generated in 2024.
In the Fresh Fish market, volume is expected to amount to 67.65m kg by 2029. The Fresh Fish market is expected to show a volume growth of 4.1% in 2025.0.
The average volume per person in the Fresh Fish market is expected to amount to 2.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

In Nepal, the Fresh Fish Market within the Fish & Seafood Market of The Food market is experiencing minimal growth. This is due to various factors such as limited access to digital technologies, low health awareness among consumers, and the lack of online health services. Despite the minimal growth rate, the market is still providing convenient options for customers.

Customer preferences: There has been a notable shift in consumer preferences towards sustainably sourced and locally caught fresh fish in Nepal. This trend is driven by cultural values that prioritize ethical and environmentally friendly practices. Demographic shifts towards more health-conscious and affluent consumers have also contributed to the growing demand for high-quality, traceable seafood. Furthermore, as more Nepalese consumers adopt Western lifestyles, there is an emerging preference for convenient and ready-to-cook seafood products, leading to a rise in online purchases and home delivery services.

Trends in the market: In Nepal, the Fresh Fish Market of the Fish & Seafood Market within The Food market is experiencing a surge in demand for sustainably caught and sourced seafood products. This trend is driven by the increasing awareness of consumers about the environmental impact of overfishing and the importance of supporting local fishermen. As a result, there is a growing market for certified organic and Fairtrade fish products, with many retailers and restaurants incorporating them into their offerings. This trend is expected to continue in the future, with potential implications for industry stakeholders such as the need for stricter sustainability standards and increased competition among suppliers to meet consumer demands.

Local special circumstances: In Nepal, the Fresh Fish Market of the Fish & Seafood Market within The Food market is heavily influenced by the country's unique geography. Nepal is a landlocked country, which means that the availability of fresh fish is limited. This scarcity drives up the demand for fresh fish, making it a highly sought-after commodity. Additionally, the cultural preference for seafood in Nepal, especially among the Newar community, further contributes to the market dynamics. The government's regulations on fishing and trade also play a significant role in shaping the Fresh Fish Market, ensuring sustainable fishing practices and fair pricing for consumers.

Underlying macroeconomic factors: The Fresh Fish Market of the Fish & Seafood Market within The Food market is greatly impacted by macroeconomic factors in Nepal. The country's economic health, fiscal policies, and global economic trends all play a significant role in shaping the market. Nepal's recent economic growth and increasing investments in infrastructure have led to a rise in consumer purchasing power, driving the demand for fresh fish. Additionally, the country's favorable regulatory environment has encouraged foreign investments and trade, further boosting the market. However, challenges such as limited access to technology and healthcare funding have hindered market growth. Furthermore, the growing middle-class population and changing dietary preferences towards healthier options have also contributed to the market's expansion.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.