Milk - Tunisia | Statista Market Forecast

Milk - Tunisia

Tunisia

Highlights

Revenue in the Milk market amounts to US$191.80m in 2024. The market is expected to grow annually by 5.66% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$71bn in 2024).
In relation to total population figures, per person revenues of US$15.26 are generated in 2024.
In the Milk market, volume is expected to amount to 104.80m kg by 2029. The Milk market is expected to show a volume growth of 0.5% in 2025.0.
The average volume per person in the Milk market is expected to amount to 8.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Milk Market in Tunisia has seen minimal growth due to various factors such as a lower demand for dairy products, increasing health concerns among consumers, and the availability of alternative plant-based milk options. Despite this, the market is expected to slowly grow in the coming years with the introduction of new milk products and online delivery services.

Customer preferences: As consumers become more health-conscious, there has been a growing demand for plant-based milk alternatives in Tunisia. This trend is largely driven by a shift towards healthier and more sustainable dietary choices. Additionally, the rise in lactose intolerance and dairy allergies has also contributed to the popularity of non-dairy milk options such as almond, soy, and oat milk. This trend is expected to continue in the coming years, with consumers increasingly prioritizing health and ethical considerations in their purchasing decisions.

Trends in the market: In Tunisia, the Milk Market of the Dairy Products & Eggs Market within The Food market is experiencing a rise in demand for organic and locally sourced milk products. This trend is driven by increasing consumer awareness and preferences for healthy and sustainable food options. Additionally, there is a growing market for lactose-free and plant-based milk alternatives. These trends are expected to continue, with potential implications for industry stakeholders, such as the need for diversification of product offerings and investments in sustainable production methods.

Local special circumstances: In Tunisia, the Milk Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's geographical location and cultural traditions. The Mediterranean climate allows for year-round milk production, while Tunisian cuisine heavily relies on dairy products such as yogurt and cheese. Additionally, the government's push for food self-sufficiency has led to the implementation of strict regulations for imported dairy products, creating a unique market dynamic. These factors also contribute to the popularity of local dairy brands and traditional dairy products in Tunisia.

Underlying macroeconomic factors: The Milk Market of the Dairy Products & Eggs Market within The Food market in Tunisia is influenced by several macroeconomic factors. Global economic trends, such as changes in consumer preferences and demand for healthier products, impact the market performance. Additionally, the national economic health of Tunisia, including GDP growth and inflation rates, can affect the purchasing power of consumers and their spending on dairy products. Fiscal policies, such as taxes and subsidies on dairy products, also play a role in shaping the market. Moreover, other relevant financial indicators, such as exchange rates and interest rates, can influence the cost of production and pricing of milk and dairy products in Tunisia. Overall, a stable and growing economy, along with favorable fiscal policies, can support the growth of the Milk Market in Tunisia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.