Skip to main content
  1. Market Insights
  2. Consumer
  3. Food
  4. Dairy Products & Eggs

Milk - Central & Western Europe

Central & Western Europe
  • Revenue in the Milk market amounts to US$24.79bn in 2024. The market is expected to grow annually by 3.77% (CAGR 2024-2029).
  • In global comparison, most revenue is generated India (US$71bn in 2024).
  • In relation to total population figures, per person revenues of US$73.90 are generated in 2024.
  • In the Milk market, volume is expected to amount to 19.38bn kg by 2029. The Milk market is expected to show a volume growth of 1.1% in 2025.0.
  • The average volume per person in the Milk market is expected to amount to 54.7kg in 2024.

Definition:

Milk is defined as a protein- and fat-rich opaque white or creamy-colored fluid. This combination of nutrients can also be milked from other animals such as sheep and goats, but from an economic perspective, cow's milk remains the world's most important dairy product.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Regular fresh milk
  • Full-fat milk, reduced-fat milk, low-fat milk, skimmed milk, semi-skimmed milk
  • Regular pasteurized milk, ultra-pasteurized (UHT) milk, raw milk
  • Flavored milk, barista milk
  • Lactose-free milk

Out-Of-Scope

  • Preserved and powdered milk
  • Yogurt drinks
  • Non-dairy milk substitutes
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Milk Market in Central & Western Europe has seen slow growth due to various factors including changing consumer preferences, declining birth rates, and increased competition from plant-based milk alternatives. However, the market is expected to see a slight increase in demand due to the rising health consciousness among consumers.

Customer preferences:
As consumers in Central & Western Europe continue to prioritize health and wellness, there has been a noticeable shift towards plant-based and lactose-free milk options in the Milk Market of the Dairy Products & Eggs Market within The Food market. This trend is driven by cultural preferences and changing dietary habits, with consumers increasingly seeking healthier and more sustainable alternatives to traditional dairy products. The rise of veganism and lactose intolerance has also contributed to the growing demand for plant-based milk alternatives. Additionally, the use of social media and online platforms to share information and recipes has further fueled the popularity of these products among health-conscious consumers.

Trends in the market:
In Central & Western Europe, the Milk Market within the Dairy Products & Eggs Market is experiencing a shift towards organic and plant-based milk alternatives. This trend is driven by consumer demand for healthier and sustainable options. As a result, major dairy companies are investing in plant-based milk production, while smaller dairy farms are transitioning to organic production methods. This trend is expected to continue, with a focus on innovation and product diversification to meet evolving consumer preferences. This shift has significant implications for industry stakeholders, as they must adapt to changing market dynamics and invest in research and development to stay competitive in the evolving milk market.

Local special circumstances:
In Central and Western Europe, the Milk Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the region's strong agricultural traditions and strict food safety regulations. The demand for organic and locally sourced milk and dairy products is on the rise, driven by consumer health consciousness and sustainability concerns. In countries like Germany and France, the market is also impacted by the popularity of traditional dairy products, such as cheese and yogurt, deeply rooted in their cultures. Additionally, the region's changing demographics, with an aging population and increasing number of single households, are shaping the demand for dairy products and market strategies.

Underlying macroeconomic factors:
The Milk Market of the Dairy Products & Eggs Market within The Food market is greatly affected by macroeconomic factors in Central & Western Europe. Economic trends, such as consumer spending and disposable income, greatly impact the demand for milk products. National economic health and fiscal policies, such as trade agreements and subsidies, also play a significant role in shaping the market. Moreover, other relevant financial indicators, such as inflation rates and exchange rates, can affect the overall performance of the market. For instance, a strong economy and stable currency can lead to increased consumption of dairy products, while a weak economy and high inflation can result in reduced demand. Additionally, changing consumer preferences and dietary trends, as well as government regulations on food safety and labeling, can also influence the dynamics of the Milk Market in Central & Western Europe.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

Contact

Get in touch with us. We are happy to help.