Convenience Food - Western Asia

Western Asia

Highlights

Revenue in the Convenience Food market amounts to US$16.03bn in 2024. The market is expected to grow annually by 4.87% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$72.01 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 2.60bn kg by 2029. The Convenience Food market is expected to show a volume growth of 2.6% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 10.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Western Asia is experiencing minimal growth, due to factors such as changing consumer preferences, increasing health awareness, and the convenience of ready-to-eat meals and soups. The market's growth is also impacted by the region's economic conditions and the availability of alternative food options. However, with the rising demand for convenient and healthy food options, the market is expected to see steady growth in the coming years.

Customer preferences: With the rise of urbanization and fast-paced lifestyles in Western Asia, there has been a notable increase in demand for convenient and ready-to-eat food options. This trend is further bolstered by the growing popularity of online food delivery services, catering to the busy schedules of consumers. Additionally, there is a growing preference for healthier options, such as plant-based and organic convenience foods, as consumers become more health-conscious. This shift towards healthier and convenient food choices can be attributed to the increasing influence of Western culture and health awareness among the younger generation.

Trends in the market: In Western Asia, the Convenience Food Market within The Food market is experiencing a shift towards healthier and more sustainable options. There is a growing demand for plant-based convenience foods, as consumers become more health-conscious and environmentally aware. This trend is expected to continue, with the convenience food market projected to grow at a CAGR of 6.3% by 2025. Industry stakeholders should capitalize on this trend by diversifying their product offerings and investing in sustainable packaging solutions to stay competitive in the market.

Local special circumstances: In Western Asia, the Convenience Food Market is heavily influenced by the region's rich and diverse culinary traditions, as well as its unique cultural and religious practices. For example, the market is shaped by the high demand for Halal-certified products, as well as the wide variety of traditional dishes and ingredients used in convenience food offerings. Additionally, the region's hot and arid climate has led to a demand for convenient and refreshing cold snacks and beverages, such as chilled laban and falafel. These local factors play a significant role in shaping the dynamics of the Convenience Food Market in Western Asia.

Underlying macroeconomic factors: The Convenience Food Market within The Food market is greatly impacted by various macroeconomic factors in Western Asia. The region's economic growth and stability, as well as governmental policies and regulations, play a significant role in shaping the market's performance. Furthermore, the increasing urbanization and changing lifestyles in the region are also driving the demand for convenience foods. The rise in disposable income and a growing middle class have also contributed to the growth of the Convenience Food Market in Western Asia. Additionally, the region's high population density and busy work schedules have led to an increased reliance on convenient and ready-to-eat food options, further boosting the market's growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.