Soups - Western Asia | Statista Market Forecast

Revenue in the Soups market amounts to US$2.56bn in 2024. The market is expected to grow annually by 5.12% (CAGR 2024-2029).
In global comparison, most revenue is generated Indonesia (US$10bn in 2024).
In relation to total population figures, per person revenues of US$11.51 are generated in 2024.
In the Soups market, volume is expected to amount to 525.50m kg by 2029. The Soups market is expected to show a volume growth of 2.5% in 2025.0.
The average volume per person in the Soups market is expected to amount to 2.1kg in 2024.

Definition:

The Soups market covers any type of soup that is ready for consumption immediately after purchase or after heating. These soups require minimal preparation by the consumer and included instant soups that typically come in powdered form and broth or liquid soups that are purchased in prepared form such as tinned soups.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Dehydrated soup
Tinned and other packaged soup
Broth
Canned soups and stews
Fondue soup
Frozen soups, Instant miso soup

Other ready-to-eat meals
Out-of-home consumption

The Soups Market in Western Asia has been steadily growing due to the convenience and health benefits offered by ready-to-eat soups. However, the growth rate has been minimal due to factors such as low consumer awareness and competition from traditional homemade soups. Despite this, the market is expected to experience moderate growth in the coming years, driven by increasing health consciousness and the introduction of innovative soup flavors.

Customer preferences: As consumers in Western Asia become more health-conscious, they are gravitating towards convenient and nutritious options in the Soups Market of the Convenience Food Market. This has led to a rise in demand for plant-based and organic soups, as well as soups with functional ingredients such as turmeric and ginger. With busy lifestyles and a growing focus on wellness, consumers are seeking soups that not only taste good, but also offer added health benefits.

Trends in the market: In Western Asia, the Soups Market of the Convenience Food Market within The Food market is experiencing an increase in demand for plant-based and organic soup options. This trend is driven by a growing health consciousness among consumers and a desire for more sustainable and ethical food choices. Additionally, there is a rising interest in regional and traditional flavors, with companies introducing new soup varieties inspired by local cuisines. These trends are expected to continue, as consumers seek healthier and more culturally diverse food options. This presents opportunities for industry stakeholders to innovate and expand their product offerings to cater to these evolving consumer preferences.

Local special circumstances: In Western Asia, the Soups Market of the Convenience Food Market within The Food market is heavily influenced by the region's rich culinary heritage and cultural preferences. For instance, the use of ingredients like lentils, chickpeas, and spices in soups is a reflection of the region's traditional cuisine. Moreover, the convenience of pre-packaged soups is highly valued in countries with fast-paced lifestyles and limited time for cooking. Additionally, strict halal regulations in some countries shape the product offerings and marketing strategies of companies in this market segment. These unique factors contribute to the distinctive dynamics of the Soups Market in Western Asia.

Underlying macroeconomic factors: The Soups Market of the Convenience Food Market within The Food market is influenced by various macroeconomic factors in Western Asia. For instance, the economic growth of the region, along with increasing urbanization and rising disposable incomes, is driving the demand for convenience food products, including soups. Moreover, favorable government policies promoting foreign investments and trade liberalization have led to the entry of international players in the market, further fueling its growth. Additionally, the increasing health consciousness among consumers and the growing trend of on-the-go eating are also contributing to the expansion of the Soups Market in Western Asia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.