Ready-to-Eat Meals - Morocco

Morocco

Highlights

Revenue in the Ready-to-Eat Meals market amounts to US$1.59bn in 2024. The market is expected to grow annually by 5.24% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$149bn in 2024).
In relation to total population figures, per person revenues of US$41.72 are generated in 2024.
In the Ready-to-Eat Meals market, volume is expected to amount to 372.60m kg by 2029. The Ready-to-Eat Meals market is expected to show a volume growth of 3.4% in 2025.0.
The average volume per person in the Ready-to-Eat Meals market is expected to amount to 8.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Ready-to-Eat Meals Market in Morocco is seeing minimal growth due to factors such as changing consumer preferences and low disposable income. Convenience and ease of access to these meals are the main drivers of this growth.

Customer preferences: The Ready-to-Eat Meals Market of the Convenience Food Market within The Food market has seen a rise in demand for healthy and organic options, influenced by the increasing health consciousness among consumers. This trend is driven by the growing awareness of the benefits of a balanced diet and the desire for food that aligns with cultural and religious values. As a result, there has been a surge in the popularity of plant-based and vegetarian/vegan ready-to-eat meals, catering to a diverse range of dietary preferences.

Trends in the market: In Morocco, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is experiencing a shift towards healthier options, driven by consumer demand for nutritious and convenient meal solutions. This trend is expected to continue as the country's urban population grows and dietary preferences evolve. Additionally, the market is seeing a rise in online ordering and delivery services, as well as the introduction of plant-based and organic options to cater to a more health-conscious demographic. These trends highlight the potential for growth and innovation in the industry, creating opportunities for stakeholders to tap into new markets and expand their offerings. However, the shift towards healthier options may also pose challenges for traditional players who may need to adapt their products and marketing strategies to stay competitive in the evolving market landscape.

Local special circumstances: In Morocco, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is heavily influenced by the country's diverse culinary traditions and the strong demand for quick and affordable meal options. The market is also shaped by the country's religious and cultural practices, with a large Muslim population driving the demand for halal-certified ready-to-eat meals. Furthermore, the government's efforts to promote food safety and hygiene standards have had a significant impact on the market's growth and consumer preferences.

Underlying macroeconomic factors: The Ready-to-Eat Meals Market of the Convenience Food Market within The Food market in Morocco is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. The country's stable economic growth and increasing disposable income have resulted in a growing demand for convenient and quick meal options. Additionally, the government's efforts to improve the country's infrastructure and promote foreign investment have created a favorable business environment for the ready-to-eat meals market. Furthermore, the rising urbanization and busy lifestyles of the population are also driving the demand for convenience food products, including ready-to-eat meals. These factors, along with the overall growth of The Food market, are expected to continue to positively impact the growth of the ready-to-eat meals market in Morocco.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.