Convenience Food - Oman

Oman

Highlights

Revenue in the Convenience Food market amounts to US$314.80m in 2024. The market is expected to grow annually by 3.45% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$66.78 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 60.10m kg by 2029. The Convenience Food market is expected to show a volume growth of 1.9% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 11.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Oman has seen slow growth due to factors such as limited access to online services, cultural preference for home-cooked meals, and lack of awareness about healthy eating. This has resulted in negligible growth in sub-markets such as Ready-to-Eat Meals and Soups.

Customer preferences: Convenience has become a top priority for consumers in Oman, leading to a rise in demand for convenience foods. This has been fueled by busy lifestyles and the growing desire for quick and easy meal solutions. Additionally, the increasing influence of Western culture has led to a shift towards more convenient and globally-inspired food options. This trend is expected to continue as convenience foods offer a convenient and affordable way for consumers to access a wide variety of cuisines.

Trends in the market: In Oman, the Convenience Food Market is seeing a rise in demand for healthier options, as consumers become more health-conscious. This trend is reflected in the introduction of new low-calorie and organic convenience food products in the market. Additionally, there is a growing preference for locally sourced ingredients and sustainable packaging. These trends are significant as they cater to the changing consumer preferences and are in line with the global movement towards healthier and sustainable food choices. Industry stakeholders must adapt to these trends by offering a wider range of healthier and locally sourced convenience food options to remain competitive in the market.

Local special circumstances: In Oman, the Convenience Food Market is heavily influenced by the country's growing expat population, which has led to an increasing demand for international and ready-to-eat food options. Additionally, the hot climate and busy lifestyles of Omani consumers have also contributed to the popularity of convenience food products. Furthermore, the strict regulations on alcohol and pork in the country have also influenced the types of convenience food available in the market, with a focus on halal and vegetarian options.

Underlying macroeconomic factors: The Convenience Food Market in Oman is significantly impacted by macroeconomic factors such as consumer spending, urbanization, and changing lifestyles. As the country's economy continues to grow, consumers have more disposable income to spend on convenience food products. Furthermore, the increasing urbanization in Oman has led to a shift towards more hectic and fast-paced lifestyles, driving the demand for convenient and ready-to-eat food options. Additionally, the growing expatriate population in the country has also contributed to the rise in demand for convenience food, as these individuals often have limited time for meal preparation. These factors, coupled with the overall growth of The Food market in Oman, are expected to drive the Convenience Food Market in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.