Convenience Food - Morocco

Morocco

Highlights

Revenue in the Convenience Food market amounts to US$1.75bn in 2024. The market is expected to grow annually by 5.21% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$45.88 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 413.90m kg by 2029. The Convenience Food market is expected to show a volume growth of 3.4% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 9.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Morocco is experiencing minimal growth due to factors such as limited availability of healthy options, low consumer awareness, and competition from traditional homemade meals. However, the market has potential for growth as more consumers seek convenience and time-saving options in their busy lives. The Ready-to-Eat Meals and Soups sub-markets are expected to drive this growth, with increasing demand for on-the-go meals and the rising popularity of soup as a healthier option.

Customer preferences: As convenience continues to be a key factor in consumer decision-making, the convenience food market in Morocco has witnessed a rise in demand for healthy and organic options. This shift is driven by the growing awareness of the impact of diet on overall health and wellness. Additionally, the increasing urbanization and busy lifestyles of Moroccans have led to a surge in the popularity of meal delivery services and meal kits, providing a convenient and time-saving solution for busy individuals. Furthermore, the influence of Western diets and the rise of health-conscious consumers have also led to an increase in demand for alternative and plant-based options in the convenience food market.

Trends in the market: In Morocco, the Convenience Food Market is experiencing a trend towards healthier and more sustainable options. This is driven by an increasing awareness of the impact of diet on health and the environment. As a result, there is a growing demand for organic and plant-based convenience foods. This trend is expected to continue as consumers become more health-conscious and prioritize ethical and sustainable choices. Industry stakeholders should adapt their product offerings to cater to this trend in order to stay competitive in the market. Additionally, investing in sustainable and eco-friendly packaging can also help companies appeal to this growing consumer segment.

Local special circumstances: In Morocco, the Convenience Food Market is heavily influenced by the country's diverse and vibrant food culture. The use of local ingredients and traditional cooking methods creates a unique flavor profile that sets it apart from other markets. Additionally, the country's geographic location as a gateway between Europe and Africa plays a significant role in the availability and variety of convenience food options. The Moroccan government's initiatives to promote food security and reduce food waste have also had a significant influence on the market, leading to the development of innovative solutions such as pre-packaged and ready-to-eat meals using locally sourced ingredients.

Underlying macroeconomic factors: The Convenience Food Market in Morocco is greatly impacted by macroeconomic factors such as the country's national economic health, global economic trends, fiscal policies, and other relevant financial indicators. Morocco's strong economic growth and stable political environment have contributed to the growth of the Convenience Food Market. With a growing middle class and increasing urbanization, demand for convenience food products has risen, leading to market expansion. Additionally, Morocco's favorable trade agreements and investments in food processing and packaging technologies have further boosted the convenience food market. However, factors such as inflation, fluctuating exchange rates, and rising raw material costs may pose challenges to market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.