Convenience Food - Jordan

Jordan

Highlights

Revenue in the Convenience Food market amounts to US$713.30m in 2024. The market is expected to grow annually by 5.00% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$62.65 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 153.20m kg by 2029. The Convenience Food market is expected to show a volume growth of 3.0% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 11.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Jordan is witnessing minimal growth, influenced by factors such as rising disposable income, busy lifestyles, and increasing demand for quick and easy meal solutions. The sub-markets of Ready-to-Eat Meals and Soups contribute to this growth, catering to the convenience-seeking consumers. However, the low growth rate may also be impacted by health concerns and consumer preference for fresh, homemade meals.

Customer preferences: Consumers in Jordan are turning to convenience foods due to their fast-paced lifestyles and increasing urbanization. This trend is driven by the need for quick and easy meal options that fit into busy schedules. Additionally, there is a growing demand for healthier convenience food options, as consumers become more health-conscious. This has led to a rise in the availability of organic and natural convenience foods, catering to the evolving preferences of consumers. Moreover, the convenience food market in Jordan is also witnessing a rise in online food delivery services, as consumers seek the convenience of ordering their meals from the comfort of their homes.

Trends in the market: In Jordan, the Convenience Food Market within The Food market is experiencing a shift towards healthier options, driven by increasing consumer awareness of the importance of balanced diets. This trend has led to the introduction of more organic, gluten-free, and low-calorie products. Additionally, there is a growing demand for convenience foods that cater to specific dietary restrictions, such as vegan or halal options. These trends are expected to continue in the coming years, with stakeholders in the industry focusing on innovation and product diversification to meet the evolving needs of consumers. This presents an opportunity for growth and expansion for convenience food companies in Jordan.

Local special circumstances: In Jordan, the Convenience Food market is heavily influenced by the country's religious and cultural practices. With a majority Muslim population, there is a strong demand for halal-certified convenience food products. Additionally, the relatively small size of the country and its limited agricultural resources make it reliant on imports, resulting in a unique mix of international and local brands in the market. This, coupled with the influence of traditional Jordanian cuisine, creates a distinct flavor profile for the convenience food market in Jordan.

Underlying macroeconomic factors: The Convenience Food Market within The Food market in Jordan is heavily impacted by macroeconomic factors such as consumer spending power, government regulations, and foreign investment. Jordan's growing economy, stable political environment, and increasing disposable income have led to a rise in demand for convenience food products. Additionally, the country's strategic location and strong ties with neighboring countries have attracted foreign investments in the food industry, further driving market growth. Moreover, the changing dietary habits and busy lifestyles of the Jordanian population have also contributed to the growth of the Convenience Food Market, making it a lucrative market for international food companies.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.