Convenience Food - Eastern Africa

Eastern Africa

Highlights

Revenue in the Convenience Food market amounts to US$9.40bn in 2024. The market is expected to grow annually by 10.92% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$20.48 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 2.30bn kg by 2029. The Convenience Food market is expected to show a volume growth of 5.0% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 4.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Eastern Africa is experiencing a steady but subdued growth rate, influenced by factors such as the increasing demand for ready-to-eat meals and soups, as well as the convenience and time-saving benefits offered by these products. Additionally, rising health awareness and the adoption of digital technologies in The Food market are also driving growth in this region.

Customer preferences: As the convenience food market in Eastern Africa continues to grow, there has been a notable shift in consumer preferences towards healthier and more sustainable options. This trend is driven by the increasing awareness of the health and environmental impacts of processed and packaged foods. Additionally, there has been a rise in demand for locally sourced and culturally relevant convenience foods, highlighting the importance of cultural nuances and demographic shifts in shaping consumer choices.

Trends in the market: In Eastern Africa, the Convenience Food Market is experiencing a surge in demand for healthier options, with consumers increasingly seeking out organic and natural products. This trend is driven by a growing awareness of the link between diet and health, as well as concerns over food safety and sustainability. As a result, there is a rise in the availability of convenience foods that cater to specialized dietary needs, such as gluten-free and vegan options. This trend is expected to continue, with a focus on clean and nutritious ingredients, presenting opportunities for industry stakeholders to tap into this growing market segment.

Local special circumstances: In Eastern Africa, the Convenience Food market is heavily influenced by the cultural and geographical factors unique to the region. With a diverse population and varying food preferences, the market is constantly evolving to cater to the different tastes and needs of consumers. Additionally, due to the lack of infrastructure and limited access to traditional food options, convenience foods have become a popular and convenient choice for many. These factors have contributed to the growth of the Convenience Food market in Eastern Africa, making it a key player in the broader Food Market.

Underlying macroeconomic factors: The Convenience Food Market within The Food market is heavily impacted by macroeconomic factors in Eastern Africa. Countries in this region are experiencing economic growth, leading to an increase in disposable income and urbanization. This, coupled with a growing population and changing consumer preferences, is driving demand for convenient and ready-to-eat food options. Additionally, government initiatives to improve food security and increase investment in the food and beverage industry are also contributing to market growth. However, challenges such as inflation, currency fluctuations, and supply chain disruptions can hinder market expansion. Overall, the favorable economic conditions and supportive policies in Eastern Africa are expected to fuel the growth of the Convenience Food Market within The Food market in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.