Snack Food - Eastern Africa | Statista Market Forecast

Revenue in the Snack Food market amounts to US$3.41bn in 2024. The market is expected to grow annually by 8.86% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$7.42 are generated in 2024.
In the Snack Food market, volume is expected to amount to 819.70m kg by 2029. The Snack Food market is expected to show a volume growth of 5.3% in 2025.0.
The average volume per person in the Snack Food market is expected to amount to 1.5kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Potato chips
Extruded and expanded snacks (e.g. Cheetos, Wotsits)
Cookies and crackers
Pretzels

Dried fruit snacks
Nuts
Out-of-home consumption

The Snack Food Market in Eastern Africa has been experiencing steady growth, influenced by factors such as increasing urbanization, changing consumer preferences, and the convenience of online shopping. However, the market's growth rate is subdued due to challenges such as high import costs, limited distribution networks, and competition from traditional snacks. Despite this, opportunities for growth exist in sub-markets such as Tortilla Chips, Flips & Pretzels, Potato Chips, and Cookies & Crackers, as companies cater to the diverse tastes and preferences of consumers in the region.

Customer preferences: With the rising health consciousness and busy lifestyles, there has been a significant increase in demand for healthy and convenient snack options in Eastern Africa. Consumers are increasingly opting for snacks made with natural ingredients, free from artificial flavors and preservatives. This trend is further driven by the growing awareness about the impact of unhealthy snacking on overall health and well-being. Furthermore, the shift towards organic and plant-based snacks is also gaining momentum, reflecting the changing dietary preferences of consumers.

Trends in the market: In Eastern Africa, the Snack Food Market of the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier snack options. Consumers are becoming increasingly health-conscious and are demanding products that are low in sugar, fat, and calories. This trend is driven by rising concerns over obesity and diet-related health issues. As a result, companies are investing in research and development to create healthier snack options to cater to this growing demand. This trend is expected to continue, with potential implications for industry stakeholders, including the need to adapt product portfolios and marketing strategies to meet the changing consumer preferences.

Local special circumstances: In Eastern Africa, the Snack Food Market of the Confectionery & Snacks Market within The Food market is influenced by the region's diverse cultural and geographical factors. The market is dominated by traditional snacks, such as roasted maize and peanuts, which are popular among the local population. Additionally, regulatory policies, such as import restrictions and food safety standards, play a significant role in shaping the market dynamics. This creates a unique market environment, different from other regions, and requires companies to adapt their strategies accordingly.

Underlying macroeconomic factors: The Snack Food Market of the Confectionery & Snacks Market within The Food market is greatly impacted by macroeconomic factors such as consumer spending power, population growth and urbanization rates, and changing dietary preferences. Countries with large and growing middle-class populations, as well as those with increasing urbanization rates, are expected to see an increase in demand for convenient and on-the-go snack options. Additionally, changing consumer preferences towards healthier snack options and increasing awareness of the negative health impacts of traditional snack foods are also influencing the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.