Snack Food - Central Africa | Statista Market Forecast

Revenue in the Snack Food market amounts to US$1.16bn in 2024. The market is expected to grow annually by 7.12% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$11.99 are generated in 2024.
In the Snack Food market, volume is expected to amount to 254.10m kg by 2029. The Snack Food market is expected to show a volume growth of 4.3% in 2025.0.
The average volume per person in the Snack Food market is expected to amount to 2.3kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Potato chips
Extruded and expanded snacks (e.g. Cheetos, Wotsits)
Cookies and crackers
Pretzels

Dried fruit snacks
Nuts
Out-of-home consumption

The Snack Food market in Central Africa is facing minimal growth due to factors such as the limited availability of digital technologies, low health awareness among consumers, and the lack of convenience offered by online services. However, growth may be driven by the popularity of Tortilla Chips, Flips & Pretzels, Potato Chips, and Cookies & Crackers sub-markets, as consumers seek more convenient and indulgent snacking options.

Customer preferences: In Central Africa, consumer preferences are gradually shifting towards healthier snack options, driven by an increase in health-consciousness. This trend is particularly evident in the demand for gluten-free, organic, and non-GMO snacks. Additionally, there is a growing interest in plant-based snacks, as more consumers are adopting vegetarian or flexitarian diets. These changes in preferences are influenced by a cultural emphasis on natural and nutritious foods, as well as a rising awareness of environmental sustainability.

Trends in the market: In Central Africa, the Snack Food Market within the Confectionery & Snacks Market is experiencing a rise in demand for healthier snack options, such as organic and natural products. This trend is driven by increasing health consciousness among consumers and a shift towards more sustainable and ethically sourced ingredients. Industry stakeholders are responding by introducing new product lines and reformulating existing ones to meet this demand. This trend is expected to continue, with potential implications for the industry including increased competition and the need for innovative marketing strategies to appeal to health-conscious consumers.

Local special circumstances: In Central Africa, the Snack Food Market of the Confectionery & Snacks Market within The Food market is influenced by unique geographical and cultural factors. With a diverse landscape and varied traditions, the region has a wide range of locally-sourced snack options, such as plantain chips and roasted nuts. Additionally, regulatory circumstances, such as import restrictions on certain ingredients, have led to the development of alternative snack options using locally-grown produce. These factors contribute to the dynamic and diverse Snack Food Market in Central Africa.

Underlying macroeconomic factors: The Snack Food Market of the Confectionery & Snacks Market within The Food market is influenced by a variety of macroeconomic factors in Central Africa. Global economic trends, such as shifting consumer preferences towards healthier snack options and increasing demand for convenience foods, are driving market growth. In addition, national economic health, including GDP growth and consumer purchasing power, plays a significant role in determining the demand for snack foods. Fiscal policies, such as taxes and regulations on food imports, also impact market performance. Other relevant financial indicators, such as inflation and exchange rates, also influence the availability and affordability of snack foods in the region. Overall, the market in Central Africa is expected to experience moderate growth, as economic conditions continue to improve and consumer demand for snack foods remains strong.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.