Confectionery & Snacks - Guatemala

Guatemala

Highlights

Revenue in the Confectionery & Snacks market amounts to US$2.76bn in 2024. The market is expected to grow annually by 6.36% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$150.40 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 344.20m kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 1.6% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 17.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Confectionery and Snack Food Market in Guatemala is experiencing minimal growth, influenced by factors such as increasing consumer health consciousness, convenience of online purchases, and the emergence of healthier snacking options. Despite the slow growth rate, the market is expected to expand as consumer demand for indulgent treats remains strong in the region.

Customer preferences: As consumers in Guatemala become more health-conscious, there has been a growing demand for healthier and more nutritious snacks. This has led to a rise in the popularity of organic, plant-based, and gluten-free options in the Confectionery & Snacks Market within The Food market. Additionally, there has been an increase in the use of traditional and indigenous ingredients in snack products, catering to the cultural preferences of the local population. These shifts reflect the evolving lifestyle and dietary habits of the Guatemalan market.

Trends in the market: In Guatemala, the Confectionery & Snacks market is experiencing a rise in demand for healthier and organic options. This trend is driven by a growing health-conscious population and increased awareness of the negative effects of processed snacks. This trajectory is significant as it presents opportunities for industry stakeholders to cater to this niche market and diversify their offerings. Additionally, it may lead to a shift in consumer preferences, potentially impacting traditional snack brands. The rise of e-commerce and online delivery services in the country also presents opportunities for companies to reach a wider customer base.

Local special circumstances: In Guatemala, the Confectionery & Snacks Market within The Food market is heavily influenced by the country's diverse cultural heritage and its unique geography. The demand for traditional snacks and sweets is high, driven by the local preference for indulgent and flavorful treats. Additionally, the government's regulations on food labeling and packaging have had an impact on the market, as companies must adhere to strict guidelines. These factors contribute to the market dynamics and shape the offerings of the Confectionery & Snacks Market in Guatemala.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Guatemala is influenced by macroeconomic factors such as consumer spending, population growth, and government policies. The country's growing economy and increasing disposable income have led to a rise in demand for convenience foods, including confectionery and snacks. Furthermore, the government's focus on promoting tourism and foreign investment has created a favorable environment for the market's growth. Additionally, the country's young and expanding population presents a significant market opportunity for international players in the confectionery and snacks industry.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.