Confectionery & Snacks - Eastern Africa

Eastern Africa

Highlights

Revenue in the Confectionery & Snacks market amounts to US$13.03bn in 2024. The market is expected to grow annually by 8.59% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$28.40 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 2.74bn kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 3.0% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 5.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Confectionery & Snacks market in Eastern Africa is facing subdued growth due to factors such as fluctuating consumer preferences, increasing competition, and limited disposable income. However, the market is expected to experience modest growth in the coming years, driven by the rising demand for convenient and indulgent snacks, as well as the growing trend of health-conscious snacking options. Additionally, the adoption of digital technologies in the food industry is also expected to positively impact the market growth.

Customer preferences: There is a growing demand for healthy and organic options in the Confectionery & Snacks Market within The Food market in Eastern Africa, as consumers become more health-conscious. This trend is driven by a shift towards more mindful consumption habits and a desire for natural, clean label products. With a younger and increasingly urban population, there is also a rise in demand for convenient and on-the-go snack options that cater to busy lifestyles.

Trends in the market: In Eastern Africa, the Confectionery & Snacks Market within The Food market is experiencing a surge in demand for healthier and more natural options. There is a growing trend of using local and organic ingredients in the production of snacks and confectionery products. This trend has been driven by a shift towards healthier lifestyles and an increase in awareness about the benefits of natural and sustainable products. This presents opportunities for industry stakeholders to tap into this trend and cater to the growing demand for healthier options. Additionally, there is a rising interest in unique and exotic flavors, providing an opportunity for companies to innovate and differentiate their products in the market. This trend is likely to continue in the future, with consumers becoming more health-conscious and seeking out unique and diverse snacking options. Industry stakeholders should take note of these trends and adapt their strategies accordingly to stay competitive in the evolving market.

Local special circumstances: In Eastern Africa, the Confectionery & Snacks Market within The Food market is heavily influenced by the region's diverse cultural and geographical factors. The demand for locally sourced and traditional snacks is high, leading to a vibrant market for small-scale producers. Additionally, the region's growing urban population has led to the rise of convenience stores and supermarkets, creating opportunities for multinational confectionery and snack companies. However, strict regulations on imports and food safety standards pose challenges for international players, making it necessary for them to adapt their products and business strategies to the local market.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Eastern Africa is heavily influenced by macroeconomic factors such as economic growth, consumer spending power, and government policies. As the region experiences economic growth and rising disposable incomes, consumer demand for confectionery and snacks is expected to increase. Additionally, favorable government policies and investments in infrastructure are creating a conducive environment for market growth. However, challenges such as currency fluctuations and inflation rates can impact market performance, and it is important for companies to monitor these factors to ensure sustained growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.