Confectionery - Guatemala | Statista Market Forecast

Revenue in the Confectionery market amounts to US$2.11bn in 2024. The market is expected to grow annually by 6.38% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$84bn in 2024).
In relation to total population figures, per person revenues of US$114.90 are generated in 2024.
In the Confectionery market, volume is expected to amount to 268.20m kg by 2029. The Confectionery market is expected to show a volume growth of 1.6% in 2025.0.
The average volume per person in the Confectionery market is expected to amount to 13.5kg in 2024.

Definition:

The Confectionery market covers food items with a relatively high sugar. Confectionery has a variety of flavorings, colorings, and other components that give them their distinct taste, texture, and appearance. This market is divided into four submarkets: chocolate confectionery, ice cream, preserved pastry goods and cakes and sugar confectionery.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Chocolate products
Sugar confectionery
Ice Cream
Preserved Pastry Goods & Cakes

Nuts
Dried fruit snacks
Chocolate spreads
Desserts
Jams
Out-of-home consumption

The confectionery market in Guatemala is experiencing minimal growth due to factors such as competition from traditional snacks and rising health concerns among consumers. However, the convenience of online purchasing and increasing disposable income may drive growth in the future.

Customer preferences: In Guatemala, there has been a rise in demand for healthier and more natural alternatives in the confectionery market. This trend is driven by the growing awareness of the negative health effects associated with high sugar consumption. As a result, there has been an increase in the availability of organic and low-sugar options in the market. Additionally, there is a growing preference for locally sourced ingredients and traditional flavors, reflecting the country's rich cultural heritage. This shift towards healthier and culturally relevant options is likely to continue in the upcoming years.

Trends in the market: In Guatemala, the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier options, driven by consumer demand for more nutritious and natural snacks. This trend is expected to continue as more consumers prioritize health and wellness. To cater to this demand, companies are introducing new products with reduced sugar and healthier ingredients. Additionally, there is a growing market for organic and gluten-free confectionery products. These trends present opportunities for industry stakeholders to tap into the growing health-conscious consumer base and expand their product portfolios. However, it also poses challenges for traditional confectionery companies to adapt and compete in this evolving market.

Local special circumstances: In Guatemala, the Confectionery market is heavily influenced by the country's diverse cultural heritage. Traditional Mayan and Spanish influences can be seen in the types of sweets and snacks available, as well as their ingredients. Additionally, the country's unique geography, with its varied climates and landscapes, plays a key role in determining the availability and production of certain confectionery products. Regulatory circumstances, such as import and export regulations, also impact the market dynamics, as the country seeks to balance the promotion of local products while also allowing for international competition.

Underlying macroeconomic factors: The Confectionery Market of the Confectionery & Snacks Market within The Food market is significantly impacted by macroeconomic factors. These include global economic trends such as consumer spending patterns and changes in disposable income, which directly affect the demand for confectionery products. Additionally, national economic health, fiscal policies, and other financial indicators, such as inflation rates and interest rates, also play a crucial role in shaping the performance of the market. Countries with stable economic conditions and favorable fiscal policies tend to have a more robust confectionery market compared to those with economic instability and unfavorable policies. Moreover, the rising awareness of health and wellness among consumers is also influencing the market, leading to a shift towards healthier confectionery options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.