Bread & Cereal Products - Western Asia

Revenue in the Bread & Bakery Products market amounts to US$42.47bn in 2024. The market is expected to grow annually by 5.17% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$190.80 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 15.13bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 2.4% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 60.9kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Western Asia is experiencing minimal growth, influenced by factors such as increasing health consciousness among consumers, growing adoption of digital technologies, and the convenience of online food services. The sub-markets of Bread, Pasta, Rice, Breakfast Cereals, and Other Cereal Products all contribute to this trend.

Customer preferences: Consumers in Western Asia are showing a growing interest in organic and gluten-free bread and cereal products, as they become more health-conscious and aware of food allergies and sensitivities. This trend is driven by a desire for natural and minimally processed options, as well as a preference for sustainable and environmentally-friendly products. Additionally, the rise of plant-based diets and the incorporation of ancient grains into bread and cereal products are also gaining popularity in the region.

Trends in the market: In Western Asia, the Bread & Cereal Products Market is experiencing a shift towards healthier and more sustainable options. This trend is driven by increasing awareness of the health benefits of whole grain products and the environmental impact of traditional farming practices. As a result, there is a growing demand for organic and locally sourced grains, as well as gluten-free and plant-based options. This trend is expected to continue, with potential implications for industry stakeholders such as the need for innovation and diversification to cater to changing consumer preferences.

Local special circumstances: In Western Asia, the Bread & Cereal Products Market has been heavily influenced by the region's rich cultural heritage and dietary preferences. Local dishes and traditional grains, such as quinoa and bulgur, have a strong presence in the market. Additionally, there are strict regulations in place for food labeling and production, ensuring high quality and safety standards. These factors have contributed to the unique market dynamics in the region, with a focus on traditional and healthy options.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Western Asia is influenced by a variety of macroeconomic factors. Global economic trends, such as the increasing popularity of healthy and convenient food options, are driving the demand for bread and cereal products in the region. Additionally, the economic health of individual countries, as well as their fiscal policies, can impact market performance. For example, countries with strong economic growth and policies that support the food industry may see higher demand for bread and cereal products compared to those with weaker economies and fewer supportive policies. Other financial indicators, such as consumer spending and disposable income, can also affect the market's growth and profitability.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.