Bread & Cereal Products - Tunisia

Revenue in the Bread & Bakery Products market amounts to US$1.11bn in 2024. The market is expected to grow annually by 6.72% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$88.45 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 460.90m kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 0.8% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 35.0kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Tunisia has been experiencing minimal growth, influenced by factors such as the country's traditional diet, limited variety of products, and low consumer awareness of digital technologies. These sub-markets also face challenges, such as high import costs and fluctuations in production. However, the market is slowly adapting to digitalization and the increasing health awareness among consumers is driving demand for healthier cereal and bread options.

Customer preferences: With a growing focus on health and wellness, consumers in Tunisia are increasingly turning towards whole grain and gluten-free options within the Bread & Cereal Products Market. This trend is driven by a rise in health-consciousness, as well as an increase in individuals with gluten sensitivities. Moreover, there is a growing demand for locally-sourced and organic ingredients, as well as a shift towards healthier breakfast options such as oatmeal and muesli.

Trends in the market: In Tunisia, there is a growing demand for healthier and more convenient options in the Bread & Cereal Products Market within The Food market. This has led to a rise in the production of fortified and organic bread and cereal products, as well as the introduction of new products such as gluten-free and plant-based options. These trends are driven by increasing health consciousness and the need for convenience among consumers. Additionally, the use of online platforms for ordering and delivering these products has also increased, indicating a shift towards digitalization in the market. This trajectory is expected to continue, providing opportunities for industry stakeholders to tap into the growing demand for healthier and more convenient options in Tunisia.

Local special circumstances: In Tunisia, the Bread & Cereal Products Market within The Food market is heavily influenced by the country's geographical location as a major producer of wheat. This results in a strong demand for wheat-based products, such as bread, couscous, and pasta. Additionally, the country's cultural preference for fresh, locally-made bread and cereal products has resulted in a thriving artisanal market. Furthermore, the Tunisian government's strict regulations on food imports have protected and supported the local production of these products, leading to a unique market dynamic.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Tunisia is significantly impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. The market growth is heavily influenced by the country's economic stability and ability to attract investments. Favorable regulatory policies and investments in the food sector are key drivers of market growth, while regulatory challenges and limited funding may hinder market expansion. Additionally, the rise in health-consciousness and changing dietary preferences are driving the demand for healthier options in the bread and cereal products market in Tunisia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.